Web Analytics Business Analyst

Fast Switch - Boston, MA (30+ days ago)4.5

Our client in Boston, Massachusetts is seeking a Web Analytics Business Analyst

Do you like digging into the analytics and interpreting the stories they tell about the performance of a website? As a Web Analytics Business Analyst in the Digital Services Office, you will work with a team of data and content professionals dedicated to making constituents’ interactions with government fast, easy, and wicked awesome.. You will be interpret web analytics, verbatim customer feedback, and use Apache Superset to visualize the data for content managers and agency leadership You will work with internal teams and external stakeholders to identify new opportunities for improving our web platform. You will serve as an evangelist for the power of data analytics, present findings and recommendations to key stakeholders, and ground priorities for product development in insights from data and constituent feedback. This is a rare opportunity to leverage web and data analytics to make interacting with government easier for the millions of people who use Mass.gov annually.

Work with internal stakeholders to create and refine performance metrics to help improve web content quality.
Create an approach for analyzing and displaying session-level information to determine successful site visits
Use your substantial experience with Google Analytics and web metrics to advise and guide stakeholders toward the most important data to use for different projects
Maintain existing dashboards, including adding and editing new charts using a SQL-backed user interface and managing users and permissions
Conceive of and build any needed dashboards through collaboration with designers, content producers, and executive leadership
Work closely with all teams in Digital Services to ensure digital data tagging and collection is an integral part of all projects.
Work with data engineers and other data scientists to request new data sources and configurations to be surfaced in the dashboarding platform
Leverage vast array of digital and web data to analyze and determine performance of current initiatives
Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), and optimization techniques to analyze and optimize web and digital assets to content performance
Ensure website is correctly tagged and web data collection is working as designed
Combine the digital data with offline and in-house data to develop a complete picture of the constituent lifecycle
Required Skills & Experience

Bachelor’s degree required
Strong experience in data analytics, including with dashboarding platforms like Superset or Tableau and Excel
Experience with web data collection is required. Google Analytics is preferred, and the tools and techniques to ensure complete and accurate data collection
Strong written and verbal communication skills
Have both an ability and desire to collaborate effectively with colleagues and work independently
Knowledge of SQL and accessing databases

Preferred Skills & Experience:
2-4 years of experience as a digital analyst focused on aggregating web interactions into a complete customer profile.
Python experience a plus
Fast Switch, Ltd. is a high-growth IT staffing firm, with headquarters in Dublin, Ohio and with offices serving the Columbus, Detroit, Boston, Cincinnati, Minneapolis, Phoenix, Hartford, Los Angeles, Tucson, San Francisco, Denver, and Cleveland metropolitan areas. We have a staff of over 780 associates and have experienced growth while remaining profitable.

Compensation can vary depending on experience and capability, plus benefits which include healthcare, dental, and vision insurance, long term disability coverage, and 401(k) with match and IMMEDIATE vesting. Our benefits package, in this day and age, is superb.

To view all of our open positions, please go to: www.fastswitch.com and/or navigate to our Careers page.