Content Writer

Ambu - Columbia, MD3.4

Reports to: Content Marketing Manager

Location: Columbia, MD

Position Summary: Responsible for creating editorial content for online publication as well as writing copy for advertisements and sales collateral.

Essential Functions

Help develop personas for Ambu's various hospital clients
Write 3-4 weekly pieces of branded and original editorial content
Research and perform interviews with thought leaders to create engaging content
Work with freelance contributors to scale content production
Guide content through our internal approval processes
Create promotional ads and social media posts for online content
Work with SEM agency create search ads
Ensure that our content resonates with our personas and drives action
Build audiences from our clients and prospects through thought provoking writing
Collaborate with product managers and designers to wordsmith product collateral
Track engagement and ROI for articles and ads

3-5 years of experience working as a copywriter or editorial writer in the healthcare space
Bachelor's degree in Journalism, English, or related field
Agency experience is preferred, and examples of successful campaigns will be expected
Ability to translate complex medical and health economics information for non-technical audiences
Excellent organization and time management skills
Knowledge of current SEO best practices
Ability to meet deadlines often with a quick turnaround time
Strong computer skills/experience including MS Office products and online collaboration tools
Experience with content management systems and HTML/CSS a plus