Regional Marketing Manager

Red Bull - Atlanta, GA4.1

Full-timeEstimated: $97,000 - $130,000 a year
Skills
Areas that play to your strengths
(all the responsibilities we'll trust you with)

PEOPLE MANAGEMENT

Hire the right people to drive regional marketing initiatives

Manage direct reports towards annual regional business objectives

Enable a high-performing culture by focusing on individual, strengths-based development

Identify and train high potential employees for succession opportunities

Provide direct, consistent, and productive feedback in order to maintain quality performance

Provide on-going feedback to BU VP Marketing on BMM, SMM and CMM performance and region marketing activation

Create and maintain a culture that rewards relentless effort and exceptional execution in line with Red Bull’s values

Manage expenses, budgetary authorization and other administrative responsibilities for direct reports

DELIVER QUALITY EXECUTION

Responsible for the execution of sport, culture and brand marketing initiatives in the region

Ensure a ‘no compromise’ commitment to quality execution at region level across all facets of our marketing mix

Act as project manager for major regional projects as needed

FOSTER, IDENTIFY & SHARE MARKETING INNOVATION

Drive creativity and innovation within Region marketing teams that deliver fresh ideas, which differentiate our brand and increase consumption.

Share best practices through open communication, recaps & reports

CROSS FUNCTIONAL LEADERSHIP

Collaborate with regional sales leadership to ensure synergy on execution of initiatives and to maximize impact with region consumer.

Collaborate with Business Unit marketing leadership on the strategy, planning and execution of the marketing mix.

IDENTIFY TRENDS & INSIGHTS

Leverage consumer trends and insights to inform regional plans and up-level team’s strategic capabilities.

Establish a rich network in regional sports, culture and brand scenes to ensure we position the brand close to emerging trends and are able execute upon them quickly.
6+ years of experience in Consumer Marketing, preferably in a CPG environment

Proven successes coaching, leading and influencing others in order to foster a collaborative and creative environment

Successful management of direct reports and large budgets

A mastery of traditional and non-traditional brand marketing strategies

A working knowledge of marketing communications and storytelling with an emphasis on digital and social media

The identification of trends and ability to turn insights into actions

A talent for integrating creative and unique marketing solutions into existing and emerging consumer landscapes

Leadership of collaborative projects from ideation through planning and execution

An exceptional ability to write, present, and share ideas articulately