Marketing Manager

AbbVie - Lake County, IL (30+ days ago)4.0

Full-timeEstimated: $83,000 - $110,000 a year

EducationSkills
The Marketing Manager designs, develops, and implements commercial plans and programs needed to maintain market leadership in an increasingly competitive landscape with a key focus on the Health Care Provider. The Marketing Manager will work closely with multiple commercial operation departments to ensure success in product support and sales execution. Internally, the MM will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams. Externally, the MM works with various agencies and consultants, physicians, and co-marketing partners to successfully drive the business. The MM does not have direct reports but must demonstrate the ability to lead without authority, and build a collaborative and integrated commercial team and IBT.

Key Responsibilities Include:
Develop tactics that align to the strategic brand plan primarily for HCP marketing and non-personal promotional activities
Manage external medical conferences and engage with external customers
Perform budget tracking
Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives specifically non personal promotional tactical plans field facing resources
Establish and maintain relationships with key opinion leaders where appropriate
Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers
Monitor and analyze all sources of company and industry sales and marketing data
Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials
Conduct routine field travel with the sales force and participate in local market and patient immersions to better understand local market drivers and dynamics and to “get in the shoes” of our consumers and HCP
Manage internal/external networks, consultants, and agency partners
Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate
Participate in co-commercialization partnership with Genentech
Participate on cross-functional teams
Participate in Market Research as appropriate
Communicate up, down, and laterally in an effective manner
Level of position hired based upon experience

Basics:
Bachelor’s Degree and 5-7 years of biopharmaceutical or other equivalent (relevant) experience required (i.e., device, diagnostics, or CPG)
2-3 years of marketing (brand or product management) experience
Strong analytics with excellent overall business acumen
Excellent leadership and communication skills

Preferred:
Digital Marketing Experience
Oncology Experience
Sales Experience
MBA
Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Travel:
25% Travel