Digital Media Content Mgr

Protective Life Corporation - Birmingham, AL (30+ days ago)3.8


The Digital Media Content Manager position requires a prolific and talented content creator to write and produce various projects, blog regularly and develop our online communities in order to expand our company’s digital footprint, awareness, and ultimately, leads. Lead development of communications tactics and editorial content in social channels based on marketing objectives, client/partner agencies’ input and consumer feedback. Act as editorial checkpoint and maintain consistency of brand / brand representatives voice. Ensure all client brand guidelines as well as legal, privacy, content, etc., are adhered to. Provide analytics support to inform strategic approach. Collaborate with team members to achieve maximum results across all online channels. This role requires a high degree of creativity, attention to detail and project management skills.

Primary Duties and Responsibilities:
Friendly, diplomatic, personable self-starter with the willingness and desire to take initiative and perform with excellence
Demonstrate creativity and excellent written communications skills
Strong background in original writing and editing in conjunction with advertising or marketing campaigns to help lead content development
Manage team of freelancers and support content development across channels
Support SEO efforts and content development on websites
Create and execute interactive social media campaigns, driving awareness and engagement
Will support editorial efforts to disseminate content across channels and target audiences to create story arcs
Will support migration of existing content and development of new content for channels such as podcasts, voice search/Skills/Actions
Support efforts to publish on blogs, social news sites, video/photo sharing tools, and social networking applications
Manage programs holistically to ensure alignment of messages and timing
Support content creation for affinity marketing
Experience with curation, programming, monitoring, engagement, and analytics platforms a plus (e.g. Hootsuite, Facebook Insights, Percolate, Spredfast, Meltwater, etc.)
Generate brand community dialogue, buzz and interaction.
Analyze and report on engagement, making recommendations for campaigns and strategies to increase engagement in online channels
Direct customer service team to improve responses, response times and efficiency
Develop ongoing editorial calendar, curating content and supervising external writers
Develop promotional campaigns, including limited development work within social media application templates
Facilitate social media training across enterprise, including sessions with senior leadership as necessary
Maintain a master list of social channels, access codes and account owners.
Assist in identifying influencers across lines of business and initiatives.
Ensure channel engagement aligns with processes for compliance and legal review, maintains relationships across those departments and ensures those partners are aware and involved as appropriate in channel activities
Will interface with and coordinate activities across Marketing departments
Liaise with marketing partners to leverage existing marketing / media programs to grow brand community. Monitor active community growth and attrition, with recommendations for possible course correction.
Provides regular content production and engagement summary reports
Proactively communicate issues, opportunities and insights to the team.
Good sense of etiquette and brand appropriateness.

Qualifications:
Bachelor’s degree in communications, marketing or a related field
Strong knowledge of and interest in social media; knowledge and experience with software programs and channel management tools is preferred
Working knowledge of SEO and Inbound marketing strategies
Experience publishing or participating in blogs, social networking sites
Minimum of 5 - 7 years of creative, editorial and social media experience
Prior experience in managing social channels such as Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+
Keen understanding of the dynamics of content dissemination and content marketing across multiple channels
Experience managing high volume of content development and publishing a plus
Strong interpersonal and client relationship skills
Strong organization skills
Strong short-form copywriting, business writing, storytelling, and communications skills.
Command of AP-style guidelines with ability to proofread and edit copy
Ability to operate in a systemic and logical manner, with use of good judgment
Ability to multi-task in a fast paced environment and to remain graceful under pressure
Proactive, self-starter who can work well both independently and as part of a team
Organized, accurate and attention to detail