Full Job Description
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
About Content Marketing at IBM
IBM Originals is the content team within IBM. We lead the strategy, planning and creation of all the content for IBM Marketing and help build the relationship between IBM and our audiences. Content at IBM consists of a few different groups but is all one tightly knit family.
In Business Units our content team works directly with product and performance marketing on everything from budgets to briefs and from idea to execution. Sometimes they make the content themselves; sometimes they partner with an agency or a production company.
In Corporate Headquarters (CHQ) we have a production company, with over 200 people around the world, called Originals Studio. This studio has been in existence for over a decade and works on everything from award-winning content series to blog posts. Also in 2020, we launched an in-house Creative Agency called Originals Creative. They will mainly work on IBM Marketing content for Business Units. We believe our in-house approach will lead to great work environment for creatives and better content for audiences.
Connecting all these pieces and orchestrating it all is our Content Discipline Team. Sitting in CHQ they set the standards for, train and enable greatness and connect the community so we all rise together in championing stories that matter.
About this Role
We are seeking Creative Directors (Experience) for our in-house Creative Agency called Originals Creative. Creative Directors must be the visual storytellers in the world and think broader than just design. They are within IBM and must take a partnership approach to relationships versus a traditional agency-client approach.
Use art to tell stories in each piece of content and build a brand story through the aggregated experience of all content
Incorporate UX principles and best practices
Lead and participate in brainstorming sessions with IBMers to develop visual storytelling concepts
Develop new asset styles, designs and experiences
Assist IBM Business Units in selecting external production partners and model
Oversee external Agency asset development
Utilize peer editing and review to ensure the development of high quality deliverables
Required Technical and Professional Expertise
5+ years of experience in a Visual content role preferably at a publishing company, new media company or brand content studio.
3+ years of experience in the production of content that drives innovative customer experiences,
Preferred Technical and Professional Expertise
Specific coursework in Visual Design or a related field
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.