Sales & Marketing Manager

Web Courseworks - Madison, WI (30+ days ago)


Overview of Company

Web Courseworks is a Madison, WI-based educational technology company. Our mission is to serve non-profit and national association clients by providing technology and content that supports professional development programs. Join a vibrant team of technology professionals dedicated to building online learning that engages learners while achieving educational and business objectives.

Responsibilities:

Marketing Responsibilities

  • Execute all marketing initiatives outlined in yearly marketing calendar, including research, tactics, copywriting, design and project management across all mediums.
  • Create, maintain and refine the company’s digital presence, including management of the website, digital advertising, content marketing across mediums and social network presence.
  • Provide sound judgment and editorial oversight for newly created and updated marketing copy and ensure that the company’s brand standards and style are applied to all collateral.
  • Coordinate and manage vendor relationships, including print service providers and business partners.

Sales Responsibilities

  • Sales proposal development across all market segments
  • Government contract administration
  • CRM Manager

Management Responsibilities

  • Manage direct report (Sales and Marketing Coordinator) and general staff resources across departments to coordinate project completions ahead of sales and marketing deadlines.

Product Strategy and Analysis Responsibilities

  • Develop long-term strategies and marketing plans to support corporate and product brands.
  • Apply concepts of SWOT analysis, marketing strategies, intuitive trend forecasting, competitive assessment and consumer segmentation.
  • Determine yearly tactical marketing calendar aligned with strategy to drive client acquisition.
  • Provide valuable market data to the executive team through data driven business analysis of lead generation, sales pipeline and web analytics.
  • Advise executive level management on market requirements and investment opportunities to shape the business strategy for products and services.

Supervision:

  • Sales and Marketing Coordinator

Education and Experience:

  • A BA, BS and/or 2-5 years of proven marketing communications success including multi-touch campaign development and proven lead generation

Qualifications:

  • Data entry skills, reporting skills, analyzing information, informing others and statistical analysis
  • Capability to manage sales and marketing calendars, meeting invitations, and task tracking
  • Adherence to deadlines
  • Proficient in office productivity software, especially Microsoft, Outlook, PowerPoint, Word, and Excel
  • Layout and design software expertise (InDesign & Photoshop skills preferred)
  • Strong computer literacy (Google Analytics skills preferred)
  • Excellent communication and writing skills, both internally and externally
  • Proficient at working cross-functionally
  • Attention to detail
  • Works well under pressure
  • Strong work ethic
  • Ability to handle multiple projects simultaneously

Job Type: Full-time

Experience:

  • Marketing Communications: 2 years (Preferred)

Education:

  • Bachelor's (Preferred)

Location:

  • Madison, WI (Preferred)

Work authorization:

  • United States (Required)