The Marketing Coordinator will generate brand awareness and drive revenue for Wild Dunes Resort, building and sustaining brand integrity by executing the marketing plan. This includes, but is not limited to, writing and deploying email communications, providing for the Resort’s online reputation management needs, providing tracking and reporting for all marketing initiatives.
The Marketing Coordinator shall strive to provide exceptional service to both internal and external guests at all times. S/he will be responsible for exemplifying the Wild Dunes Resort Culture as well as promoting Wild Dunes Resort as both the Destination and Employer of Choice!
The Marketing Coordinator builds awareness and revenue for the Resort; working in partnership with the Marketing Design and Production Coordinator, Marketing Manager, Director of Marketing, Director of Sales and Marketing, Managing Director, and all other departments within the property; working in close partnership with Destination Hotels and Lowe Enterprises. He/She demonstrates superior writing and editing skills, and the ability to effectively manage his/her time. The Marketing Coordinator interacts with all departments of Wild Dunes Resort while working in a fast-paced, active sales and marketing office while generating revenue and maintaining Wild Dunes Resort’s reputation as a premier resort in the southeast. Responsibilities include, but are not limited to:
ESSENTIAL JOB FUNCTIONS:
Coordinate and execute resort email campaigns, including copywriting, list segmentation, deployment and post-deployment reporting for continual optimization
Execute database list pulls and reports for e-marketing campaigns based on strategic segmentation profile provided by senior team members
Work with internal departments to coordinate planning logistics for campaigns
Monitor Resort reviews across online review platforms and coordinate and publish responses
Along with other members of the marketing team, assist in proofing all marketing materials before deployment
Ensure all content on partner and third party sites (as well as the corporate website) is accurate and provide for periodic audits
Respond to corporate requests for package implementation, factual information updates, social media content, etc.
Attend monthly departmental ancillary revenue meetings and coordinate and execute implementation of revenue driving action items
Assist in compiling monthly marketing communications reporting
Provide for website updates relation to packages, special offers, accolades, and other areas as needed
Create press kits and update press kit materials as needed
Manage internal distribution of all email marketing communications
Participates in all meetings as deemed necessary by the Marketing Communications Manager
Assist in photo and video shoots and offsite marketing events as needed
Complete database entry for email opt-in submissions from on-property and event marketing collection
Monitor, publish and coordinate response to Wild Dunes Resort user-generated website content submissions typically including resort blog, photo and Ask-A-Pro posts
Special projects and tasks, as required
Team Member is held accountable for all duties of this job and other duties as assigned.
EXPERIENCE & EDUCATION:
Must have a 4-year degree with a background in Marketing, Advertising, Communications, or Business
1-2 years of Marketing experience required
1-2 years hospitality experience preferred
Computer skills to include word, excel, and powerpoint required