Digital Tagging Manager

IQVIA - Plymouth Meeting, PA (30+ days ago)3.8


This role will:
Provide strategic direction and “hands on” guidance with respect to multi-channel tagging implementation, especially digital media and website. Play a key role in supporting client engagements, working closely with client stakeholders, a cross functional QuintilesIMS team, and external partners.

Responsibilities

Oversight
Oversight on tagging strategy
Works closely with QuintilesIMS team, client, and external stakeholders to develop necessary documentation for onshore and offshore tags and triggers
Secure client stakeholder approvals for plan as appropriate
Partner with client and key vendors on strategic initiatives
Implementation
Translate KPIs and business questions into technical specifications that align with the measurement plan, including tagging and data capture requirements
Oversee the implementation of the plans across websites, CRM, Media, and social channels
Manage internal and external client partners as needed to meet necessary timelines and quality client deliverables
Provide guidance to address identified risks
Governance
Lead overall Governance, training, and oversight of the existing tagging processes
Ensure clear RACI and track overall process to ensure process is running smoothly
Allocate Operational tasks to junior operations members and manage workflow
Ensure QA and monitoring process for accurate data capture and meaningful measurement of web and promotional channels
Advises client on best practice measurement (i.e. standards) and ensure agency utilization of standards and metadata tracking tools supporting website behavior tracking and campaign engagement
Execution
Develops process for reporting operational measures (volume of requests, the time to complete process, # of data issues, tag problems, days of delay) to ensure appropriate capacity planning, resource allocation, timely issue resolution and areas of continuous improvement
Creates and manages process for triaging and issues resolution related to metadata capture and campaign data flow activities
Manages report requests, data issue logging, tagging request, workflow of tag specs getting routed using workflow management tools
Innovation
Support innovation initiatives, by understand clients future business needs and working with teams to document requirements to support the delivery of new marketing solutions and capabilities.

Minimum Education, Experience, & Specialized Knowledge Required:

Bachelor’s degree with 3 - 5 years of related experience including consulting and pharmaceutical and/or healthcare industry experience. Master’s degree preferred.
Must have experience with MCM (multi-channel marketing), CRM (client relationship management) and/or database marketing, digital marketing
Knowledge/experience in digital analytics and digital tagging (websites, media)
Knowledge of pharma brand marketing (agency, consulting)
Demonstrates excellent project management, relationship building, client influencing skills
Experience with web analytics tools (e.g. Google Analytics, Omniture), tagging tools (e.g. Google Tag Manager, Tealium), marketing automation tools (e.g. ExactTarget, Adobe Campaign, Eloqua) and media trafficking tools (e.g. DoubleClick)
Experience with web debugging tool (e.g. Ghostery) and request tracking tool (e.g. JIRA).

Additional Requirements:
Excellent problem solving and analytical skills, ability to think critically, present technical results with clients, business partners, and derive key insights from these results
Excellent written and verbal communication skills, with the ability to work independently as lead cross-departmental teams initiatives
Works willingly and effectively with others in and across the organization to accomplish team goals and is effective working in a matrix environment.
Ability to manage multiple projects, juggle priorities, and deliver on tight deadlines.
Knowledge of key issues and current developments in pharmaceutical and healthcare verticals
Excellent presentation and communication skills.
Possesses the necessary subject matter expertise and project management skills able to effectively manage multiple projects across more than one Brand/Franchise.