Mindful, LLC, a home environment product company, is seeking a full-time Social Media Manager to strengthen our online presence and drive engagement through innovative social media strategies, targeted ads, and data-driven analytics. This role is pivotal in developing and executing social media campaigns that elevate our brand, foster community engagement, and boost online sales while adhering to our brand style and guidelines.
Responsibilities:
Strategize, create, and post compelling content on business social media accounts including Instagram, Facebook, Twitter, and TikTok.
Proactively manage and execute email marketing campaigns to engage our audience.
Curate and manage a content calendar to coordinate promotions seamlessly across various digital platforms and channels.
Monitor and analyze the performance of social media campaigns and ads through analytics tools to guide future strategies.
Stay abreast of viral trends, platform best practices, and emerging technologies to keep our social media strategies ahead of the curve.
Focus on increasing brand awareness and customer engagement through targeted digital advertising.
Execute other marketing department tasks as required, focusing on leveraging social media, ads, and analytics to achieve marketing objectives
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field preferred but not required with relevant experience.
At least 2 years of experience in managing business social media platforms and executing social media strategies with measurable success.
Proven track record of crafting and implementing effective social media campaigns that increase engagement and drive business results.
Strong understanding and experience with digital ads, including PPC campaigns, targeting strategies, and optimization for conversions.
In-depth knowledge of analytics tools and platforms for social media and ads (e.g., Meta Business Suite, Google Analytics) with the ability to interpret data to inform decision-making.
Exceptional written and verbal communication skills to develop engaging content consistent with brand voice and to interact professionally with online communities.
Demonstrated organizational abilities with meticulous attention to detail, coupled with the capacity to prioritize and manage multiple projects simultaneously.
Comprehensive understanding of SEO best practices to enhance content visibility and drive organic traffic.
Experience in monitoring social media trends and adapting strategy to maintain a competitive edge.
Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer) to manage content calendars efficiently.
Ability to provide a portfolio or examples of previous social media campaigns that have driven brand growth and engagement.
Preferred Qualifications:
Experience managing projects with cross-functional teams.
Expertise in content creation tools and graphic design software to assist with visual content when necessary.
Knowledge of regulations and best practices regarding social media and advertising for consumer products.
Certification in Google Analytics, Google Ads, or equivalent digital marketing certifications.
Experience with project management software such as Asana or Monday.com
Benefits:
Hybrid work location.
Paid time off.
Flexible schedule.
Paid maternity/paternity leave.
Paid holidays.
401K with employer match.
This position does not offer health, dental, or vision insurance.
Job Type: Full-time
Benefits:
- 401(k) matching
- Flexible schedule
- Paid time off
- Parental leave
- Professional development assistance
- Tuition reimbursement
Ability to Relocate:
- South Bend, IN 46628: Relocate before starting work (Required)
Work Location: In person
