The Director of Sales & Marketing is responsible for generating and managing leads for our senior living community and qualifying prospects to move them through the admission process for the purpose of achieving budgeted occupancy targets at the community. Develop the propertys marketing, public relations, and advertising programs to develop a growing base of referral sources, and to promote the programs provided at the property. Maintain a thorough knowledge of the propertys products and services to effectively and accurately represent the community to referral sources and prospects. Spend a portion of the work week marketing and selling outside of the community. Maintain a working knowledge of the local market trends and competitors to assist in the development of sales and marketing strategies and action plans
ESSENTIAL FUNCTIONS, DUTIES AND RESPONSIBILITIES
The essential duties and responsibilities described below are representative of those an employee encounters while performing the basic functions of the position. While every effort has been made to identify the essential functions of the position, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions of the position.
Receive and/or respond to all incoming calls for inquiries. Follow-up with the inquiries via effective telephone calls, cards/letters, mailing of marketing information and other means in an effort to meet budgeted occupancy. Enter all available information in Youve Got Leads database.
Develop active referral base within the community by making personal visits and sponsoring networking functions at the property. Accurately represent the community, its services, and pricing structure in all interactions.
Monitor condition of all model rooms and respite rooms daily. Ensure that all rooms are ready for tour activity. In conjunction with Executive Director, furnish, decorate and appoint model and respite rooms.
Meet with the Executive Director daily to report on census, admissions, discharges, transfers, deposits, inquiries, and tours. Maintain model room, respite room and rent-ready room availability list.
Work with the Executive Director and Regional Sales & Marketing Director to establish a creative marketing and advertising plan for the property, seek advertising resources, and coordinate public relations efforts.
At the direction of the Executive Director, collaborate with the Regional Sales & Marketing Director to develop brochures, public service announcements and other promotional advertising for local and regional audiences.
Assist with the setting-up and tearing down of special events.
Encourage teamwork through cooperative interactions with co-workers and other departments.
Support a positive and professional image through actions and dress.
Maintain a safe and secure environment for all staff, residents and guests, following established safety standards.
Perform other duties consistent with position as assigned by the Executive Director
- Minimum of two years experience working in long-term care industry, preferred. Possess some knowledge of health careterminology.
- Bachelors degree in communications, public relations,marketing, related field, or equivalent experience preferred.
