- Public Speaking
- Management Experience
- Google AdWords
- Dental Insurance
- Health Insurance
- Vision Insurance
- Life Insurance
We’re looking for a Digital Marketing Specialist to help develop, own and execute upon our digital marketing efforts and demonstrate scalable, repeatable growth. You will be responsible for the performance and management of Raygun’s digital marketing campaigns, driving increasing numbers of people to the Raygun website and finding greater ROI for the channels you experiment in.
You’ll cover many different aspects of the marketing stack using the best in breed tools to help achieve a consistent upwards trajectory. Your passion for achieving high ranking organic search results and ability to match high click through rates with engaging landing pages will be tested as the Raygun rocketship picks up speed.
This is a rare opportunity to make an impact in the following areas:
Implement your digital advertising and PPC strategies and report upon the impact of those on the lead funnel
Experiment in new channels and conduct A/B testing experiments to maximise conversions and ROI
Work alongside the product marketing team to deliver the right messages, at the right times, in the right channels, along the entire buyer’s journey
Document your findings, create processes and build out playbooks designed to support predictable growth
The ideal candidate has experience running PPC campaigns across Google Ads / Adwords, Twitter, LinkedIn and other social channels. You’ll know how to write great ad copy that gets high CTRs and can analyse campaign performance reports to see what changes could further improve your results. You'll have a passion for improving organic rankings too, and have the knowledge and tactics to positively move rankings upwards.
Our product is technical and we sell to software developers, so you’ll need to have a good grasp on the technical side of software. Most importantly, you’ll need strong computer skills and an interest in tech.
Though you’ll be owning our online channels, you’ll be involved in marketing through the entire buyer's journey and have the chance to get your hands dirty in the areas that interest you.
WHO ARE WE?
Raygun provides software developers a real-time view of errors and crashes and performance problems that are happening in their applications, along with all the information they’ll need to fix issues fast. Raygun is a rapidly growing software product and winners of the “Hi-Tech Startup Company of the Year” at the annual 2015 NZ Hi-Tech Awards.
Our products are used by some of the world’s leading brands including Coca-Cola, Nordstrom, HBO and Microsoft. We’re on the fast track as a growing tech startup with thousands of global customers and outstanding opportunities.
We’re a close knit team pushing the boundaries of what’s possible in the world of marketing and software. Building a high class product and telling the world about it sure isn’t easy, but you’ll be able to make a big impact with positive results, be an important part of an extremely creative team and have a lot of fun while you're doing it.
We work hard and strive to deliver great results on a global scale which our customers appreciate. Are you ready to join this exciting journey with us?
Strong experience of PPC campaign management
Strong Google Ads / Adwords management experience
Strong analytical and data skills
Strong SEO skills and experience
Twitter, Linkedin advertising experience
Experience with analytics tools (Google Analytics, Heap, Mixpanel, Kissmetrics etc)
Excellent copywriting skills that make your ads and content stand out
An understanding of the tech, software development world
Ability to manage budgets and campaign spend
Strong spreadsheet skills and ability to report on the effectiveness of your campaigns
Located in Seattle, Washington with a legal right to work in the US
BONUS SKILLS (BUT SECONDARY TO THE ABOVE)
Previous experience with SEO / SEM
SaaS product marketing experience
Other skills within the realm of online marketing
Comfortable with public speaking and making presentations to the team
Adaptable, you can handle the roller coaster nature of a high growth, profitable, startup
Have a good sense of humour
Display a positive attitude, especially when under pressure
You are a go-getter and a self-starter, with a can do, get it done attitude
You strive for efficiency
Directly influence growth and see your results
Be part of a globally focused, fast paced, growth story
Work closely with a team of genuinely nice people who will support you.
Become part of a growing company where you can shape the future of our work processes
Up-skill and learn new things from other team members and share your own knowledge
Medical, dental, vision, & life insurance
Access to 401k