Director of Media, Governmental Relations, and Marketing
San Francisco Community College District
Job Close Date:
Salary (Applicant View):
Compensation: The annual salary range upon entry for the position is $109,709.54 to $186,158.86. Total compensation includes a health insurance plan. New employees hired on or after January 1, 2014, contribute 2% of salary to the San Francisco Retiree Health Care Trust Fund (RHCTF). Retirement Classification: SFERSAppointment: 12 Month Administrative PositionStarting date: Immediately Upon Appointment
Under direction of the Chancellor, plans, organizes, and implements a comprehensive internal and external communication, community and government relations program for the District grounded in culturally response and race-conscious practices. Fosters cooperative, inclusive and welcoming working relationships with District divisions and departments, public and private sectors, and the general public.
The Director of Media, Governmental Relations, and Marketing is responsible for all aspects of media and public relations for the College.
1. Plans, manages, and implements a Districtwide strategy for strengthening relations with community, business, media, and government stakeholders.
2. Provides and maintains liaison with City, State and Federal offices, agencies, policy-making boards and organizations.
3. Develops and implements goals, objectives, policies, and priorities for assigned programs.
4. Cultivates relationships with the news and educational trade media; responds to information requests and interviews in a timely manner; places articles and editorials in media to promote District accomplishments and policy positions; arranges and conducts editorial boards to secure support of District initiatives.
5. Cultivates relationships with chambers of commerce, regional organizations, legislators, and community stakeholders to promote the District and its interests.
6. Creates and coordinates external outreach efforts and forges partnerships with key community-based organizations, students, community leaders, governmental entities and economic/business organizations to maintain a visible and active presence on behalf of the College within its constituent communities.
7. Supports public events to strengthen goodwill with key community stakeholders.
8. Represents the District at key community and agency meetings to communicate the Districts position on relevant issues.
9. Monitors community and governmental policies/agendas; analyzes and interprets relevant legislation and issues; makes recommendations to District leadership.
10. Plans, coordinates, and implements special District events intended to educate key community leaders, elected officials, and media representatives regarding programs, accomplishments and issues.
11. Tracks and reports on local, state, and federal legislation and assists on developing college position statements.
12. Coordinates inclusive communication regarding education-related matters of mutual concern to the District and the appropriate community, governmental and organizational leaders.
13. Attends and participates in professional group meetings and conferences; stays abreast of new trends and innovations in the field of public affairs programs.
14. Learns and applies emerging technologies and, as necessary, to perform duties in an efficient, organized and timely manner.
15. Supports an innovative culture of culturally responsive, inclusive and anti-racist practices as it relates to student success with an awareness of student equity gaps.
16. Participates in ongoing training on diversity, equity, inclusion and anti-racism as it pertains to improving systems of higher education for historically minoritized and disproportionately impacted student groups and employees.
17. Perform other related duties as assigned.
1. Demonstrated knowledge, skills, and abilities to work with community college students with diverse academic, socioeconomic, cultural, sexual orientations, disabilities, and ethnic backgrounds (Required).
2. Bachelors degree from a regionally accredited four-year college or university with major coursework in marketing, public relations, communications, or a related field, and five (5) years progressive management experience in planning, designing, and implementing marketing and public relations programs, preferably in an institution of higher education.
[If you would like to claim equivalency, the Administrative Equivalency Application Form is available on the left side margin. This form will be considered as part of the application materials and must be submitted on or before the filing deadline as indicated on this job posting.]
1. Masters Degree Preferred
1. Principles, practices and procedures centering diversity, equity, inclusion, belonging and anti-racism when working with internal and external stakeholders.
2. Principles and practices of employee supervision, including work planning, assignment, review and evaluation, and the training of staff in work procedures.
3. Principles, practices, and techniques used to conduct an effective public affairs program, including public relations, strategic communications, and community and government relations.
4. Principles, practices, and procedures related to media relations, reporting, news writing, and pitching.
5. Various writing styles (I.e. business, academic, journalistic, and promotional).
6. Applicable federal, state, and local laws, regulatory codes, ordinances, and procedures relevant to assigned area of responsibility and to public higher education overall.
Skills & Abilities to:
1. Manage and monitor complex projects, in a timely manner and within budget.
2. Evaluate and develop improvements in operations, procedures, policies, or methods.
3. Develop, plan, coordinate, and implement a variety of public affairs programs and activities suited to the needs of the community and District.
4. Communicate inclusively and effectively in oral and written presentation.
5. Research, analyze, and evaluate new service delivery methods, procedures, and techniques.
6. Prepare clear and concise reports, correspondence, policies, procedures, and other written materials.
7. Interpret, apply, explain, and ensure compliance with Federal, State, and local policies, procedures, laws, and regulations.
8. Effectively represent the District in meetings with governmental agencies, community groups, news media, and various businesses, professional, and regulatory organizations, and in meetings with individuals.
9. Respond to inquiries, complaints, and requests for information in an inclusive, culturally competent, fair, tactful, and timely manner.
10. Operate modern office equipment including computer equipment and specialized software applications programs.
11. Evidence of successful leadership experience at the university or college level of promoting a culture of inclusivity, equity-mindedness, diversity and anti-racism.
12. Demonstrated experience with and knowledge of inequities in higher education and a commitment to rectifying policies and processes that restrict access for historically minoritized and disproportionately impacted students.
Compensation: Total compensation includes a health insurance plan. New employees hired on or after January 1, 2014, contribute 2% of salary to the San Francisco Retiree Health Care Trust Fund (RHCTF). Retirement Classification: SFERS
Applicants who require a reasonable accommodation to participate in this hiring process should contact Aaron Chase, EEO, ADA, Title 5 Compliance Officer at (415) 452-5123 or at firstname.lastname@example.org
to make the necessary arrangements. Please be aware that verification of a covered disability under the ADA may be required.
Selection Procedure/Conditions of Employment
Applicants who meet all minimum qualifications and have all required application documents in the CCSF Human Resources Department on or before the filing deadline will be included in the initial review processes to be conducted by the Search Committee. A reasonable number of applicants who are judged by the Committee as best matching the requirements of the position will be invited for a personal interview with the Search Committee. An additional interview will be offered to applicants who are advanced beyond the initial interviews.
As approved by the governing Board of the San Francisco Community College District, beginning October 1, 2021, City College of San Francisco requires that new and current employees, students, and business partners participate in the Covid Safety Campaign. All parties entering CCSF facilities must demonstrate proof of covid vaccination in compliance with current CDC and SFDPH guidelines. New hires must submit documentation for verification to the Human Resources Department.
Candidates must satisfy all the pre-employment requirements for a CCSF Release to Work Authorization Certificate prior to appointment which include, but are not limited to, tuberculosis clearance (EC 87408.6), fingerprinting processing, and verification of their legal right to work in the United States.
City College of San Francisco reserves the right at its sole discretion to modify or to rescind this job posting at any time without prior notice.
It is the policy of the City College of San Francisco to provide all persons with equal employment and educational opportunities regardless of race, color, ancestry, national origin, ethnic group identification, religion, age, gender, marital status, domestic partner status, sexual orientation, disability or AIDS/HIV status, medical conditions, gender identity, or status as a Vietnam-Era veteran. These categories specifically include status as a lesbian, gay, bisexual, transgender, or questioning person in any District program or activity. For further information, contact Aaron Chase, EEO, ADA, Title 5 Compliance Officer at (415) 452-5123 or at email@example.com
To apply, visit: https://jobs.ccsf.edu/postings/5839