The Social Media / Content Manager (SMCM) is the supervisor of the Multimedia Content Department and is responsible for developing and managing Montgomery Community Media’s (MCM) multimedia content. The SMCM supervises the staff that creates and posts content. SMCM leads the day-to-day management of social media and website content and strategies. Must have experience creating video content for social media. Attention to detail must be a strength, as well as ability to handle multiple projects in a fast-paced environment. SMCM assigns and approves all content creation for MCM’s social media platforms and website (mymcmedia.org). SMCM may also be part of content creation by the Multimedia Content Department for broadcast stations Channels 19, 21 and 995. The SCMC reports directly to the Chief Operations Officer and works closely with the Production Manager and Executive Producer. As a member of MCM’s management team, the SMCM works cooperatively with all managers and employees to achieve MCM’s strategic plans for success and sustainability.
Essential Duties and Responsibilities
Ensures that content published (and/or broadcasted) is produced and presented with the highest journalistic standards.
Supervise, schedule and assign reporters and web support staff, including the hiring and evaluation processes, skills development, coaching and mentoring.
SMCM oversees staff assignments and approves final stories/projects.
Create, manage and implement strategies for social media and web platforms to increase audience and reach.
Create and coordinate schedules for content creation, publishing and aggregation, including daily assignments for staff, posting requirements and minimums and coverage expectations.
Develop, write, and prepare video content for distribution across MCM’s online and broadcast platforms using mobile phone and/or tablet video and/or working with a production department photographer/editor.
Perform in the field as a solo multimedia news content gatherer and producer using mobile devices.
Knowledgeable about local Montgomery County government, community news and events by use of email/phone tips, traditional news media sources, local newspapers, neighborhood newsletters and list serves.
Oversees web content partnerships and relationships with outside writers, bloggers, stringers and other content contributors.
May perform on-camera as host for selected projects: series, specials, mini-series.
Maintain hyper-local content strategy through story assignments, aggregation and curation of local content relative to MCM’s Montgomery County audience.
Maintain and cultivate content distribution partnerships through social media and relationships with community organizations and influencers.
Perform other duties as assigned by supervisor.
Editorial writing or journalistic expertise in online, multimedia and video content production.
Three to five years as successful practitioner of: social media strategy, journalism, multimedia content creation, publishing, professional writing or video production for consumer media organizations.
Proven social media platform management and strategy skills.
Demonstrated knowledge, experience and understanding of the Montgomery County, Maryland community, its residents, communities and media organizations.
Bachelor’s degree in Journalism, Mass Communications, Multimedia or Broadcasting related disciplines.
Three to five years as practicing journalist or writer/producer, demonstrating progression of responsibility in writing, editing and reporting for print publishing, online publishing or broadcast media operations.
Demonstrated professionalism and editorial sensibility through web site contributions, blogs, journalistic writing and editing, and/or video production samples, social media postings.
Demonstrated understanding and work experience samples of social media applications and tools: Word Press, Facebook, YouTube, Linked-In, Twitter, etc.
Demonstrated understanding and work experience samples of social media applications and tools: Word Press, Face Book, YouTube, Linked-In, Twitter, etc.
Proficiency in website management.
Production crews in the field