Channel Marketing Manager

Sierra Wireless - Remote3.7

Full-timeEstimated: $79,000 - $110,000 a year

Sierra Wireless (NASDAQ: SWIR) (TSX: SW) is an IoT pioneer, empowering businesses and industries to transform and thrive in the connected economy. Customers Start with Sierra because we offer a device to cloud solution, comprised of embedded and networking solutions seamlessly integrated with our secure cloud and connectivity services. OEMs and enterprises worldwide rely on our expertise in delivering fully integrated solutions to reduce complexity, turn data into intelligence and get their connected products and services to market faster. Sierra Wireless has 1,400 employees globally and operates R&D centers in North America, Europe and Asia. For more information, visit

At Sierra Wireless building innovative wireless solutions for the Internet of Things is in our DNA. With our 20 year history of innovation in the wireless space, we have been first to market with many technology solutions. Our innovative products and solutions already connect thousands of businesses to critical data and millions of people to information.

We were first to market with the world’s smallest module, embedded software, embedded SIM, interchangeable modules and 4G LTE and LTE-Advanced solutions. We offer the most comprehensive portfolio of wireless devices, including 2G, 3G, and 4G embedded modules and gateways. We are currently rapidly expanding our secure device-to-cloud business to build on our position as a leading player in the Internet of Things.

Our people are from around the globe. They are thought leaders, inventors, builders and developers. They bring our company alive and make it successful. Our product expertise and patents, our knowledge of customers’ unique requirements, our ecosystem relationships, and our leading device to cloud portfolio are a result of the dedication, knowledge and creativity of our people.

You can participate in and contribute to our ongoing success.

Collaborate closely with product, marketing and sales to develop product briefs, educational collateral, field decks and marketing programs that drive value and revenue for the business
Expand key relationships within our partners and become their internal face for Sierra Wireless marketing
Create awareness of Sierra Wireless within current partners and implement channel campaigns in order to expand market share and pursue aggressive growth targets
Develop and drive campaigns aimed at acquiring ideal new channel partners suitable for the solutions we offer
Overseeing day-to-day channel operations in both local and international markets
Collect and analyze data to ensure efforts are aligned with opportunity and revenue potential
Develop integrated and comprehensive marketing plans with key partners and distributors in support of key channel sales and marketing initiatives
Drive collaboration with partners' marketing counterparts to plan, develop and execute agreed upon marketing and communications projects
Regularly meet with sales, partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs
Provide timely and relevant channel-enablement communications, promotions and education for new product launches
Manage budget and provide accurate forecasting of Marketing Development Funds across range of Partner accounts
Report impact of Channel Marketing activities, including determined KPIs and ROI
Use internal and external customer feedback and performance data to optimize marketing mix and budget
Help with management of Partner Portal and other resources and tools
Assist with event planning and execution as necessary

6+ Years Marketing Communications and/or Channel Marketing experience
Prior experience in B2B Channel Marketing experience preferred
Bachelor's Degree or equivalent experience
Results Oriented: Passion and drive to dramatically grow business results
Innovative: Generates new ideas to push the bounds of marketing
Analytical: Solid analytical, “test & learn” mindset and continually assesses KPIs to monitor business performance
Experience with channel management tools and Salesforce
Ability to effectively communicate in the English language, both verbally and in writing
Ability to effectively communicate with key account contacts, both verbally and in writing
Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.