The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.
As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Public Relations Manager, Lifestyle and Influencer Marketing
Strategic and executional lead for Lifestyle/Collab Communications and Talent/Influencer marketing.
As a member of the Public Relations Team, the primary responsibility of the Talent/Influencer and Lifestyle PR Manager is to drive energy, awareness, and results for our off-mountain and collab products, as well as, lead our brand’s talent/influencer marketing vision and execution. In this role, the Lifestyle PR Manager will pitch and maintain relationships with key consumer press to earn product placement, awards and developing product storytelling, as well as work with the Senior Manager on our over-arching influencer marketing and seeding strategy and execution.
How You Will Make A Difference
Strategic head of lifestyle territory (Off-Mountain and Collab products), including product, talent and storytelling through earned media
Lead PR and communications for relevant brand initiatives such as sustainability initiatives and products
Lead and coordinate the development of communications materials
Responsible for driving world-class seasonal storytelling through earned media, as well as direction for owned channels
Manages influencer strategy, execution and day to day agency lead
Strategic partner with media and channel marketing, brand management, digital, social media and advertising leads to drive editorial direction and influencer partnership for seasonal initiatives and campaigns
Lead agency selection, RFP process and execution of key initiative communication and talent programs
Create and lead key media events to maximize seasonal marketing investments
Strategizes for involvement in TV, movies and other entertainment related opportunities.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
5+ years of experience in the public relations and communications industry.
Experience and knowledge of influencer and talent marketing
Knowledge of cultural relevance and retail/fashion trends
Relationships with consumer, lifestyle and/or entertainment press
Excellent written and verbal communication skills.
Strong digital proficiency across Office Suite.
Attention to detail.
Strong time management skills.
Ability to prioritize multiple projects.
Bachelor’s degree in marketing, communication or another related field
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Pay Range:
$83,376.00 USD - $125,064.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on
www.MyVFbenefits.com
and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
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