Retail Marketing Coordinator

Costa Del Mar Sunglasses - Daytona Beach, FL4.2

Full-timeEstimated: $37,000 - $54,000 a year
We currently have an Retail Marketing Coordinator, Costa Del Mar Sunglasses career opportunity in Daytona Beach, FL.

The Retail Marketing Coordinator coordinates the activities of the Retail Marketing Team to adapt, execute and distribute marketing campaigns and trade tools to Sales Reps and Retailers in the Sport and Sunglass Specialty classes of trade.

Supports the Retail team with job trafficking and status to ensure on time delivery.
Works with agency partners to execute Imagery, POS materials and display graphics
Manages the updates and content calendar for Digital/Social asset dissemination to Retailers
Actively involved in planning of printed and digital seasonal Catalogs, while owning execution
Coordinates with Purchasing team on print production and POS inventory
Coordinates with Sales and IT Team on the B2B web needs and updates
Ensures legal approval on creative and promotions (sweepstakes, gift-with-purchase, etc.)
Assists Sr. Marketing Manager, Retail with monthly budget tracking and business presentations

All employees have a responsibility to contribute to the Group’s sustainability and in doing so ensure that we can continue to fulfill our mission of improving lives by improving sight.
All business decisions and actions must serve and be in line with the Group’s sustainability goals and mission.

Daytona Beach, Florida

B.A. Degree in Marketing, B.S. in Communication or equivalent
2-3 years of Marketing experience via Corporate and/or Agency
Experience in developing and managing various components in the marketing mix: Consumer Communications and Promotions in print, digital & social platforms, Sales Incentives, Ads, Signage, OOH, In-Store Events, Sponsorships, and Trade Shows
Proven ability to manage budgets and control costs (financial acumen)
Resourceful and detail-oriented
Dynamic interpersonal skills resulting in developing collaborative and diverse relationships, delivered with energy and enthusiasm. A “people person”
Creative and independent problem solver
Ability to multi-task and communicate effectively to internal and external teams
Well organized, professional, composed and approachable
Travel required: approximately 10%

Communication – Ability to effectively exchange information with internal and external customers; clear and concise verbal and written communication; active and empathic listener to others views and provides constructive feedback.
Ethical Acumen – Ability to build trust, exemplify integrity and accountability while having access to highly confidential information.
Relationship Management – Ability to manage interactions with employees to provide high quality service and to support the organization; establish credibility, promote teamwork and mutual respect.
Time Management – Uses his/her time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities.
Costa is a dynamic member of one of the world’s most prestigious commercial optical enterprises, Essilor International, and the fastest-growing sun brand in the United States. Using its proprietary optical technology, Costa produces the world’s clearest polarized performance sunglasses, which continue to capture devotees from fishermen to sports and outdoor enthusiasts alike. Consumers can find Costa products across a large network of prominent retailers, including Dick’s Sporting Goods, Dillard’s, and Hibbett Sports.

The company’s exciting new opportunities and loyal followers are a true testament to the unwavering mission of its original founders, a group of hardcore fishermen who spent their days exploring the globe and battling extreme elements and came to realize that the sunglasses they were relying on weren't as hardcore as their adventures. They founded Costa in 1983 with a commitment to produce “the clearest sunglasses on the planet for life’s greatest adventures.”

While anglers, surfers, college students, and water enthusiasts remain core customers, Costa’s ambitious growth strategy and innovative marketing approach is accelerating the brand’s entry into new customer and geographic segments. After a generation of growth fueled by aggressive brand-building and development of related sunglass and lifestyle accessories, Costa is at a pivotal point as it builds momentum in other parts of the U.S., and internationally. Costa is building the organization of the future and this position plays an important role in the brand’s future success.

To apply for this position, please submit resume along with salary requirements to Costa Human Resources at