Brand Manager
Job Overview:
We are seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be responsible for setting strategy and executing a plan to meet revenue goals for assigned product lines including product development, marketing, branding, pricing, and audience (acquisition & retention) development.
Responsibilities:
₋ Directly responsible for the overall strategy, marketing, and branding of product lines, including sales promotion, acquisition, onboarding, and retention across all channels of business.
₋ Identify research needs, execute research studies, and analyze research in order to identify opportunities for growth and customer needs
₋ Stay current on market trends and competitive activity
₋ Define and manage the brand communication strategy using a variety of media and marketing channels necessary to meet revenue goals
₋ Create, execute, and manage marketing programs and campaigns
₋ Gather and review financial and statistical reports to analyze campaigns results, provide solutions to minimize problem areas and maximize opportunities and revenue. Establish and report on relevant KPIs to demonstrate performance vs goals.
₋ Identify and execute product enhancements to meet customer needs. Work in tandem with Product Development team ensure product enhancements meet defined goals and improve customer satisfaction.
Qualifications:
₋ Bachelor’s degree in Marketing, Communications, Business or related field.
₋ Minimum of five years in brand management, brand marketing, or marketing management
₋ Experience managing a brand across multiple markets
₋ Creative thinker and problem solver
₋ Strong communication skills
₋ Project management experience with excellent attention to detail and capable of handling multiple tasks with competing priorities under minimal supervision
₋ Strategic thinker able to identify long-term opportunities and trends
₋ Ability to compile and interpret standard marketing metrics, key performance indicators and make recommendations on next steps.
₋ Skilled with Microsoft Office software including Word, Excel, PowerPoint, and Outlook
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Work Location: Remote
