The Marketing Manager is responsible for leading and executing integrated demand generation campaigns by employing the right mix of inbound, outbound, event, PR and paid media strategies to build and optimize the lead-to-opportunity funnel. The candidate will have a strong project management orientation and be agile in coordinating cross-functional delivery and support of campaigns. The right person for this role has a strong understanding of digital and B2B marketing fundamentals and working closely with agency partners, internal creative teams, marketing, sales, and channel teams. What will set apart the winning tech-savvy candidate apart will be a proven record of attending to details, a passion for creating campaign and sales support content, exceptional organizational and follow-through skills and enjoy working both collaboratively and independent.
Essential Duties and Responsibilities:
Create, execute and report on targeted multi-channel, multi-touch demand generation programs that leverage both inbound, outbound, event, PR and social tactics to drive MQLs and SQLs in support of revenue goals and strategic priorities.
Generate, nurture, qualify, and track leads through online and offline campaigns including content marketing, email, SEO/SEM, live events, advertising and content syndication.
Regularly monitor and measure marketing program effectiveness, and report on program status. Track and report CRM utilization and pipeline health in Salesforce, including creating and updating campaign dashboards and page configurations as needed.
Develop and execute on the company s social media strategy and campaigns, including developing an editorial calendar, editing of social content, development of social media campaigns, community management and engagement, PR and social advertising.
Work with agencies and internal SME in creating content to support demand generation as well as both internal and external agency partners to produce landing pages, email assets, ad copy to support the execution of campaigns.
Coordinate marketing plan with the agencies and internal creative services teams to ensure timely and accurate delivery of all campaign elements while managing budget numbers.
Qualifications and Skills
Bachelor’s degree in Marketing or related discipline
3-5 years of experience in B2B marketing
Detail-oriented and analytical
Strong team player but still a self-starter
Hands-on experience with Salesforce.com
Strong working knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
Experience in digital marketing, engaging and growing B2B audiences online, including but not limited to on Twitter, LinkedIn, YouTube, blogs and digital advertising
Experience with supporting integrated event and digital programs
Strong analytics: able to understand how to measure the effectiveness of marketing efforts and create reports and presentations
Thrive in a fast-paced environment; excel at handling multiple concurrent projects, and agile to reprioritize activities frequently
Demonstrated use of best practices around campaign creation, execution, lead nurturing and scoring