Campaign Director

Alliance Defending Freedom - Ashburn, VA4.3

Full-timeEstimated: $68,000 - $99,000 a year
EducationSkillsBenefits
Everyone says they want to change the world. We’re looking for people who actually will.

Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. Please visit www.adflegal.org/about-us/careers to view our Statement of Faith and Doctrinal Distinctives.

Campaign Director

Alliance Defending Freedom is looking for a highly skilled Campaign Director, located in Scottsdale, AZ, Ashburn, VA, or Washington, D.C. As a Campaign Director, you are a vital part of the Communications Team. In this role, you are responsible for strategic marketing plans that support the organization’s priority advocacy campaigns. These campaigns are in support of all legal and legislative practice areas and include elements of product creation, content development, and promotional advertising. The Campaign Director is charged with understanding a series of assigned legal or legislative advocacy objectives, sizing the available contactable market, and developing a product, content, and advertising plan to reach and move the defined market toward the desired advocacy outcome.

Your Essential Responsibilities:
In this position, you will:
Develop, implement, and measure successful and comprehensive legal advocacy campaigns and initiatives that will enhance the organization’s image and position the organization within a desired target market for each campaign.
Critical responsibilities in this area will be to lead and manage the many projects, people, and timelines to bring these to successful execution.
Use influential leadership skills and creative thinking to ensure the consistent deployment of message and issue positioning across all communication channels.
Direct the work of creative staff to develop video, visual, digital, print and audio resources for deployment in owned and paid campaigns.
Direct the work of digital staff to develop social, web, and email campaigns for deployment in owned and paid campaigns.
Develop strategic relationships with key alliance partners in order to leverage consistent messages and issue positioning, and subsequently reach “tipping points” for key advocacy campaigns.
Report back to internal stakeholders and impacted departments on the effectiveness of the results, or the optimization required to improve the results, of each campaign.
Develop key metrics to understand and measure the effectiveness of each campaign toward an advocacy goal.
Use influential leadership and collaborative style to sort out the pertinent, most compelling facts of any legal case or legal advocacy issue and lead the effort to message this in a compelling and differentiated manner to targeted audiences.

Other Responsibilities (Non-Essential):
You will be asked to perform related duties or special projects as assigned.

Skills you need to succeed:
Superior persuasive, leadership, and influential skills are a must. This position must not only deploy these across multiple teams but must also excel at building relationships with external strategic alliance partners.
Experienced and knowledgeable in building out comprehensive marketing communications plans that deliver on the needs of target audiences.
Must be a decisive leader as good is the enemy of great in an organization where content exceeds capacity.
Must be diplomatic, solution-oriented, and innovative as many competing interests for limited resources exist and we try to live out the “do more of less” in order to increase the likelihood of achieving critical mass on campaigns.
Demonstrated skills, knowledge and experience in adequately measuring ROI, ROAS, and other metrics of campaigns and recommending changes accordingly.
Exhibit excellent oral and written communications skills. This includes ability to make persuasive presentations in front of various internal and external audiences.
Superior project management skills – juggling several initiatives with many complex tasks and tactics across multiple teams and external partners.
Strong management skills – mentoring and managing the campaign manager and the administrative/coordinator positions.
Collaborative mindset with a commitment to work in a cross-functional team environment.

Pre-requisites:
Bachelor’s degree in communications, marketing, or related field required.
5 + years communications, marketing, advertising, creative, digital or other related work a plus
5 + years in content marketing, advertising, or related field a plus.
5 + years experience in running or intimately participating in effective marketing, political, or digital campaigns.

ARE YOU LOOKING FOR AN ORGANIZATION WITH A COMPETITIVE

COMPENSATION AND BENEFITS PACKAGE, TOO?

We have it! Alliance Defending Freedom offers team members a competitive compensation and benefits package that includes major medical insurance, dental care, medical and dependent care reimbursement, paid disability, long-term care insurance, and life insurance. We also offer a 401(k) plan with a generous company match. Work and life balance is important to the well-being of our team members. You will receive paid time off (PTO) that starts accruing from your hire date and 11 paid holidays per year.