Senior Communications Manager

UPPAbaby - Rockland, MA (30+ days ago)


  • Research industry news, competitor activity, media and social media trends. Report findings to team to help optimize social media and PR strategy
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
  • Create and manage social media content calendar including text, image and video content and syndication schedule
  • Develop ideas for relevant social media partnerships, promotions and campaigns
  • Design posts to sustain followers’ curiosity and create buzz around new products, brand intiatives, and collaborations
  • Moderate all user-generated content, and respond to queries, as needed
  • Optimize company pages within each platform to increase the visibility of company’s social content
  • Research and provide collaboration and partnership recommendations to marketing team
  • Continuously work with marketing coordinator to monitor and support social media activity of owned channels and international distributors
  • Support UPPAbaby ambassador program efforts with marketing team
  • Brainstorm pitch angles and opportunities to share the UPPAbaby story
  • Draft media pitches and press materials to support product and brand initiatives
  • Research and conduct media outreach
  • Research and update media database

REQUIREMENTS

  • Proven 5-10 years social media and PR experience or relevant job experience
  • Expertise in relevant social platforms (Facebook, Instagram, Twitter, Pinterest, etc.)
  • Knowledge of SEO, keyword research and Google Analytics
  • Detail-oriented and organized with ability to multitask various projects
  • Ability to prioritize effectively with good use of time management
  • Enthusiastic, team player willing to collaborate with different groups
  • Strong communication and written skills
  • Self-starter
  • Proficient in Microsoft Office
  • Ability to travel (approximately 25%)

EDUCATION AND EXPERIENCE

  • Bachelor’s Degree in New Media, Public Relations, Marketing, Communications, or related field

Job Type: Full-time

Experience:

  • Communications: 7 years (Required)

Education:

  • Bachelor's (Required)