Director, Corporate Events

Avalara - Remote

About Avalara

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use. The Avalara Compliance Cloud® platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world.

Avalara offers more than 600 pre-built connectors into leading accounting, ERP, ecommerce and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents.

Headquartered in Seattle, Avalara has offices across the U.S. and overseas in the U.K., Belgium, Brazil, and India. More information at

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.


Avalara is looking for a full-time Director of Events to articulate and drive a vision and strategic plan to successfully execute Avalara corporate events, including the annual CRUSH industry conferences, regional customer events, employee engagement events as well as recruiting events.

This is high-impact, high-visibility role requiring collaboration across multiple functions within Avalara, from executive team to distributed field and partner marketing teams. This position requires proven skills in strategic event planning and execution, project management, communications, budget/cost management, vendor management, and data analytics.

Job Duties

Creation of the annual events plan for Avalara corporate events, including CRUSH, Avalara’s annual customer and industry conference as well as regional customer Roundtables, and expansion of CRUSH into a global series, building upon established leading European events.
Ensure the successful execution of Avalara’s annual industry event, CRUSH, meeting revenue, attendance, and budget goals.
Define, support, and continually improve upon scalable processes, programs, and performance management analytics around corporate events.
Engage cross-department teams as necessary to support the success of events, including the Legal, PR, Social, Creative and Content teams to ensure that all events are approved from legal, branding and messaging perspectives.
Leverage collaborative planning and reporting tools such as Salesforce, Tableau, and Confluence to maintain collaborative management space for all events.
Collaborate with customer marketing for the planning and successful execution of customer-facing events, including regional customer roundtables
Manage corporate events budget, meeting monthly with accounting to review event-related expenses against budget.
Oversee administration of event-related contracts, statements of work, and purchase orders.
Manage an internal team of events marketers. Work collaboratively with the team to create and manage their goals, conducting weekly staff meetings, as well as weekly 1:1s, and creating and tracking employee engagement plans.
Manage team of full-time event contractors. Manage monthly billing, legal contracts and hold weekly meetings.
Conduct bi-monthly meetings with CRUSH communications steering committee
Maintain CRUSH communication calendar


Experienced manager of managers or teams
Experience working cross-functionally
Experience managing change that impacts multiple functions
Capable of communicating astutely across multiple audiences, providing broad perspective
Proven ability to make decisions based on data, balanced criteria and multiple constituents
History of seeking input from others and contributing successes to cross functional success
CMP, CPP and/or CSEP certification and/or demonstrated thought leadership in events field
Bachelor’s degree in marketing, communications, and/or business, or related field
Minimum of 10 years event management experience
Laser focused attention to details and timelines
Strong writing and communication skills
Superior planning and organizational skills
Strong diplomacy skills
Working knowledge of MS Office, Salesforce, and other CRM applications
Willingness to travel
Strong negotiation skills

Preferred Qualification

Salesforce or Tableau experience
Experience in the tech industry and with channel-facing organizations