Reporting to the VP, Director of Channel Planning, the Digital Strategist is an important component of any cross-channel campaign or initiative, helping to define channels that best serve the target audience, the brand and the idea. A Digital Strategist must be able to think and act strategically, stay on the pulse of competitive and market activities as well as industry trends. With focus on supporting and growing digital and social clients, collaboration across functions within EP+Co to bring cutting edge digital ideas, develop integrated programs, and ultimately help our clients deliver better outcomes by improving awareness, consideration and sales.
Inspire internal and client teams with how media channels can be used creatively to bring ideas to life. Ensure that the teams have a sophisticated understanding of channels
Lead the channel planning process, working with creative, account and brand planning teammates to develop an integrated marketing plan that supports the creative idea and delivers on client expectations
Leverage social media, SEO, SEM, eMail, content development, advertising, and more
Work with brand planners to ensure understanding of brand objectives, research, and creative platform so you can create inspiring digital and social creative briefs that translate insight into ideas that work across communications channels
Produce cohesive strategies that bring success to campaigns, including channel roles, best practices, consumer journeys and execution guidelines
Develop strong insights based on deep understanding of channels and behaviors
Champion the on-going cross-agency integrated planning process
Support media planners, creative and all marketing disciplines in understanding what it takes to connect with people
Represent expertise in all digital channels and working familiarity with all marketing disciplines
3-5 years of integrated media or channel planning experience. Strong social experience is a plus.
A proven track record of implementing holistic communications planning strategies across channels that brings the big idea to life
Experience with the integration of digital platforms with creative, media, PR and in store disciplines toward a singular strategic communications approach.
Track record of successful and productive relationship management with agency partners
Familiarity with social media platforms and best practices
Thorough knowledge of the dynamics of channels. How each media element performs alone, how they perform together and how they are constantly changing
A passion for culture, trends and motivations in consumer behavior which inform and impact channel strategies
Digitally and socially sophisticated, and embraces video centric thinking in media. Able to operate w/ ease across channels
Kindness, enterprise, smart thinking & an innovative outlook are important personal characteristics that will make a difference
Excellent communication skills (verbal and written)
Strong analytical skills