Provides general marketing and administrative support to an office or group of sales professionals. Also, provides support to the sales team's business plan objectives. Responsible for timely execution of marketing plans and projects; including preparing proposal, presentation and communication materials. Coordinates the distribution of internal and external marketing information.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Creates and produces electronic and/or direct marketing campaigns for sale or lease of properties to include customized property information materials, comparable market analyses, market and industry research and targeted mailing lists.
Maintains and updates marketing infrastructure which may include a database system, intranet and external website, including data on all prospects.
Participates in the formulation and strategy for marketing properties and expanding business to a dedicated team.
Maintains CBRE|Charlottesville brand, product, office and client messaging and consistency in all materials including proposals, tour books, maps, floor plans and qualification packages.
Organizes the preparation and production of customized, client specific property information packages in response to Request for Proposals (RFPs).
Maintains and updates relevant databases and assists with website updates.
May attend sales team meetings.
Produces graphic design artwork to support marketing effort using technology and computer software packages for either print or web.
Generates websites, brochures, floor plans, advertising, postcards, proposals, presentations and press releases within corporate templates for print or internet.
Maintains local website, such as the layout of the office website, by creating and updating various professional profiles including professional, team and property profiles.
Works on additional special marketing projects.
May provide estimates on all print and web marketing material.
Works with vendors to estimate marketing projects and oversee production, if needed.
SKILLS AND/OR ABILITIES:
Must have a solid grasp of fundamental concepts of print and web publishing and graphic design principles. Intermediate skills with web design. Strong skills in Adobe Photoshop, Illustrator and InDesign. Strong skills in Microsoft PowerPoint and Word. Familiarity with MS Excel. Basic project management, editing and writing skills required.
EDUCATION AND EXPERIENCE: ?
Bachelor of Fine Arts degree preferred with minimum of two years related experience and/or training. Real Estate Industry experience preferred.
Portfolio showcasing a wide range of work required.
Ability to comprehend and interpret instructions, short correspondence and memos and ask clarifying questions to ensure understanding.
Excellent written and verbal communication skills. Strong organizational and analytical skills. Ability to provide efficient, timely, reliable and courteous service to internal clients. Ability to effectively present information.
No formal supervisory responsibilities in this position. May provide informal assistance such as technical guidance and/or training to coworkers.
FLSA STATUS - Non-Exempt