The Senior Channel Marketing Manager supports the Channel Marketing Director in the development and implementation of the channel marketing strategy for the Mass Channel (Walmart, Amazon, Costco and more). He/she is responsible for creating marketing plans, tracking competitive activity, monitoring sales goals, promos, campaigns and other KPI’s. Projects include developing and managing growth initiatives, developing collateral materials and preparing for customer meetings.
The Sr. Channel Marketing Manager will develop and maintain good working relationships with assigned accounts and work directly with internal departments for channel program development. In addition, the Sr. Channel Marketing Manager will lead ecommerce initiatives in partnership with the Channel Marketing Director, VP of Marketing and VP of Sales, including budgeting, strategic planning product page optimization (A+ content) and coordination to optimize the business and customer experience.
Develop channel initiatives and projects inclusive of promotional activity, in-store and online experience and modular planning
Work closely with Sales, Product Managers, shared services, and other departments to communicate, share, align, and execute on Channel Marketing projects
Proactively assess, clarify and validate channel partner needs on an ongoing basis
Manage projects and lead cross-functional team coordination/follow-ups
Develop projects/programs/marketing collateral/in-store signage and POP stackouts and other in-store and online marketing support
Prepare and deliver customer presentations
Open and manage graphic jobs in WorkFront (software/creative management system)
Manage and follow-up on account project lists and communicate status of project to all involved parties
Align on new product launch activities and required assets with Product Managers, Marketing Shared Services, Sales, and Sales Operations
Compose marketing memos to communicate specific channel marketing initiatives to implement in field
Maintain and manage account profiles and retailer requirements
Know (expert) and monitor competitive activity, participate in market research, gather comp shop data
Attend customer meetings and tradeshows as needed
Assist Channel Marketing Director and Sales to communicate product offerings and promotions
3-5 years experience in channel marketing, trade marketing, retail marketing or similar
Degree in marketing, business, communications or similar
Previous experience working with Amazon required
Previous experience working with Walmart and Walmart.com preferred
Proficiency in SAP ideal
Shift 1 (United States of America)
Full or Part Time
BEHR (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English , Spanish
No visa sponsorship is available for this position, unless specified within the job description.