Marketing Development Specialist - Guitar

Yamaha - Buena Park, CA4.1

Full-timeEstimated: $43,000 - $62,000 a year
Job Details
Yamaha employees are passionate about music and sound! As the world’s largest musical instrument manufacturer, we are known for our quality, stellar customer service and innovation. Yamaha has been named a Top 100 Global Innovator for the past three years.

Are you someone who can get genuinely excited about guitars? Can you manage marketing initiatives from concept to completion? If so, then we have a great opportunity for you!

The Pro Music division consists of people who are dedicated to helping people love music more through guitars, drums and synthesizers. Our dedication to the players, performers and creators of the world is the driving force behind our innovation and quality. Our award winning gear fuels genuine musical exploration and expression for the individual musician and all the way through to performers who pack stadiums.

Yamaha is looking for a Marketing Development Specialist to implement guitar marketing initiatives that will deliver on the department/division and company goals and objectives. In addition, the successful candidate will work with internal and external agencies to launch campaigns, develop metrics, and analyze the effectiveness of each campaign in order to drive sales and customer satisfaction.

Here's What You’ll Do:
Conceive, develop and execute initiatives that support the department’s marketing plans
Review statuses of projects and keep on track utilizing project management tools
Initiate development of marketing materials such as new product brochures, digital and social media elements, clinic and trade show materials, and point of purchase materials
Write creative briefs and work with internal and external creative partners to generate marketing collateral
Plan and execute tactical initiatives to reach the target audience through appropriate channels
Create and execute demand generating programs
Interpret data to determine campaign efficiency and make adjustments to achieve intended results
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Create, review and update web content for product pages and series pages
Supports sales and marketing by providing advertising and promotional content, market trend data, and new product information
Perform other duties and participate in projects as needed

Here’s What You’ll Bring to the Table:
4+ years proven experience in marketing
Undergraduate or graduate degree in Marketing, Business, Communications or equivalent experience
Proven experience managing several projects concurrently
Passionate about your field and well-versed in specialized marketing concepts, principles and tactics
Relies on experience and judgment to plan and accomplish goals
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media, etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (web analytics, Google AdWords, Wrike, etc.)
Well-organized and detail oriented
Exceptional communication and writing skills
Retail and consumer awareness partnered with a creative mind
Ability to travel 15% of the time (U.S. and Japan)

Omnichannel marketing experience

Here's What We'll Bring to the Table:
Comprehensive benefits package including Medical, Vision, Dental, and 401k with match and other perks
Performance based bonus program
Robust employee wellness programs including free onsite music lessons
Gym membership reimbursement program
Tobacco cessation reward program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
If you’d like to work with this musical group, apply now!


Bachelors or better.


4 years: Marketing experience
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.