SEM / PPC Specialist

Chetu Inc. - North Lauderdale, FL3.3

Full-time
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Chetu is seeking a full-time, experienced Search Engine Marketer and Pay Per Click Specialist to join our dynamic Marketing team. As Chetu’s SEM / PPC Specialist you will drive traffic and ROI via paid client acquisition tactics for https://www.chetu.com/.
Leveraging contemporary strategies in digital marketing and growth-hacking techniques, the candidate will regularly optimize paid search efforts to help achieve department and company goals. This position will be responsible for keyword research planning, campaign/bid management, copywriting, landing page optimization, and RIO tracking plus analysis.
SEM and PPC Responsibilities Include:

  • Execute and improve all paid search tactics through hands-on day to day optimizations across paid channels (Google, Bing & Adroll)
  • Perform ongoing keyword expansion including identification and implementation of keyword opportunities
  • Increase CTR with compelling ad copy enhancements and creation
  • Optimize landing pages for maximum conversions and implement remarketing strategies
  • Management of ad expenditures with daily reporting, performance analysis, and bid optimization techniques
  • Collect and analyze data to identify trends and insights to achieve maximum ROI in paid search campaigns
  • Keep up-to-date with PPC best practices, keyword research tools, and industry plus competitor research

Requirements:

  • Bachelor’s degree in Advertising, Marketing, Communications, Business, or related fields
  • Google Analytics and Google Adwords Certified
  • Must have at least 2 years of experience in digital marketing and PPC
  • Excellent understanding of contemporary digital marketing principles, strategies, and best practices
  • Synergized understanding of other forms of digital marketing including content marketing, SEO, conversion optimization, landing page optimization, paid marketing, re-targeting, etc.
  • Proven experience managing PPC campaigns across Google and Bing
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools Including Google Analytics, SEMrush, etc.
  • Proficiency in MS Excel, PowerPoint, and Word

About Us:

  • Our company provides software development services.
  • We have been around 18+ years and have 1600+ employees.
  • We bring the “change” in technology and so we are relatively recession proof.
  • We are young and growing.
  • Never had a lay-off. 100% organically grown.
  • We currently have close to 30+ full-time employees in our marketing team.
  • Marketing team is stable and is not a revolving door.

Website: www.chetu.com

Job Type: Full-time