Marketing Campaign Coordinator

Forbes Media - Jersey City, NJ (30+ days ago)4.2


Are you passionate about marketing automation and how tools like Marketo can transform business by giving clients and prospects a targeted and personalized marketing experience?

This is an exciting opportunity for a creative and driven marketer to join our growing Brand Marketing team, driving demand for one of the world’s most exciting news brands. You will strategically support the achievement of marketing and overall business goals, with a focus on lead generation. You will design and implement marketing campaigns to drive new demand, nurture top accounts and leverage loyalty. Applicants must have a passion for marketing automation and a minimum of 1-year experience (B2B environment preferred).

RESPONSIBILITIES:
Campaign Planning & Execution

Plan, execute, scale and replicate multiple, well targeted campaigns with a focus on lead generation
Work with content team to create copy and assets (message headlines, email body, landing pages, imagery, etc) in line with campaign objectives
Report regularly and share campaign activities, results & insights
Test, measure, learn & iterate to optimize campaigns
Marketing Operations, Technology & Integration

Help to manage administrative functions of the platform, such as tags and channel data, roles and other permissions
Optimize emails for greater deliverability rates, where required
Help stay compliant with email marketing and cookie laws, use correct operational email settings, etc.
Reporting & Response Management

Assist Senior Manager with management of the lead lifecycle, scoring and standardization/accuracy of data used for reporting and campaign triggers
Ensure leads are passed to sales at the right time, based lead scoring and business priorities
Effective management of automated lead alerts, and creation of lead, tasks and opportunities, subscription management and client exclusion requests
Digital Marketing

Strong technical, analytical and problem-solving skills, and ability to use data from multiple sources to gain insights, incorporating test and learn philosophy
Ability to evaluate end-to-end digital marketing experience across multiple channels, touch points and target audiences
Develop and implement demand generation campaigns resulting in an increase of qualified leads passed to sales
Ability to evaluate end-to-end digital marketing experience across multiple channels, touchpoints and target audiences
Requirements

Minimum 1-year experience in marketing automation demand generation, creating campaigns in a B2B environment (Marketo a plus)
Endless energy and a passion for email marketing and nurturing, demonstrated knowledge of the latest techniques, trends and best practices
HTML/CSS email & landing pages coding experience (a plus)
Adobe Photoshop experience (a plus)

Benefits

Rockstar Team
Gym Reimbursement Program
Free Snacks, Lunch, Soda & Coffee
Comprehensive benefits package
A week Off During December Holiday Season
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia magazines, as well as Forbes.com. The Forbes brand today reaches more than 117 million people worldwide with its business message each month through its magazines and 40 licensed local editions covering more than 70 countries, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.

Forbes is an equal opportunity employer.