Content Writer

Appirio - Indianapolis, IN

Full-time
About Us

Appirio, a Wipro Company, helps customers create next-generation Worker and Customer Experiences using the latest cloud technologies. Our free-thinking consultants deliver unmatched customer value by creating actionable strategies, delivering results quickly, and helping organizations adapt to a new experience-driven era. Appirio is a trusted partner to some of the world’s largest brands, including YP, Cardinal Health, Coca-Cola, eBay, Facebook, Home Depot, Sony PlayStation, Moen,IBM, Warner Music, and Veeam.

Brief Summary of Role
Appirio is seeking a savvy wordsmith to join our content team. Candidates must have a knack and love for writing, a deep curiosity about technology, and an understanding of business.

Responsibilities

Writing various types of articles on a wide range of topics.
Providing feedback to other contributors, and editing other writers’ content.
Optimizing content for search engines and lead generation.
Contributing to long-form content projects such as ebooks.
Conducting analytical projects to improve blog strategies/tactics.
Growing blog subscribers and expanding the overall blog's reach
Education and Required Experience (Requirements)

2-3 years of marketing and content creation experience.
A passion and strong understanding of our industry and our business' mission.
Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
An analytical mind and interest in using data to optimize/ scale content marketing strategies and tactics.
The ability to collect information through research and interviews, and create valuable tailored education oriented content for our target audience and buyer personas.
Excellent organizational skills to work independently and manage projects with many moving parts.
Experience creating content for the web and growing a social audience
An editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze and present content and social performance
Experience with CraftCMS, Google analytics, Uberflip, and the top social channels
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in engagement, leads, and sales.

We are an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.