Physician Marketing Liaison, WellMed

UnitedHealth Group - Daytona Beach, FL3.6

30+ days agoFull-time
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

The Physician Marketing Liaison is accountable for market membership goals for both growth and retention. A primary focus of this position is to generate awareness as it pertains to the WellMed healthcare delivery system, specifically the provider. This position is also responsible for providing assistance with special projects and educational efforts as directed by management.

Primary Responsibilities:
Collaborate with the Provider Marketing Consultant to execute an action plan for territory activities and community outreach to support market growth and retention

Responsible for engagement (i.e., face to face interaction) with prospects and current patients at events and identifies opportunities within the Medicare eligible population

Responsible for maintaining and updating event / activity documentation, as well as calendar updates

Maintain a professional relationship with community contacts / agencies, health care delivery system administration, physicians and other staff, as well as local contracted health plan staff / brokers and agents; In addition develop and maintain professional partnerships with Community Senior Centers of Influence

Conduct group presentations at various events or community / professional meetings to generate leads and raise awareness of the WellMed healthcare delivery system

Complete all necessary reports and deliverables as requested by leadership according to established deadlines

Effectively create databases and manage assigned budgets with productive ROI results

Collaborate with outside vendors as needed to fulfill program initiatives

Coordinate with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives, and other requests submitted by senior leadership

Required Qualifications:
High School diploma or equivalent; advanced degree preferred

2+ years of experience with marketing project management, communications and / or marketing campaign development, and event planning

At least an intermediate proficiency in Microsoft Office suite, including Word, Excel, Outlook, and PowerPoint

Valid driver’s license, access to reliable transportation, and ability to travel 50-75% within the greater Orlando area (including, but not limited to, Lake, Orange, Marion, Seminole, Osceola, Sumter, and Volusia counties) based on business need

Flexibility to working outside regular business hours (evenings / weekends) as needs require

Preferred Qualifications:
Bilingual in English / Spanish

Previous experience in health care, ideally working directly with health care providers

Experience working with older adult demographic

Experience with CMS guidelines

Careers with WellMed. Our focus is simple. We're innovators in preventative health care, striving to change the face of health care for seniors. We're impacting 90,000+ lives, primarily Medicare eligible seniors in Texas and Florida, through primary and multi-specialty clinics, and contracted medical management services. We've joined Optum, part of the UnitedHealth Group family of companies, and our mission is to help the sick become well and to help patients understand and control their health in a lifelong effort at wellness. Our providers and staff are selected for their dedication and focus on preventative, proactive care. For you, that means one incredible team and a singular opportunity to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.