Nestlé Purina is seeking an experienced category manager who is looking for an outstanding category advisor/captainship opportunity creating and presenting recommendations and category plans to the Wal-Mart team through a consultative approach to lead ground breaking category development initiatives. Through innovative, strategic recommendations, the Category Development Advisor will partner with our core customer, Wal-Mart, to identify opportunities for growth within the Pet Category – over a billion dollar business in the United States and among the top advisor categories within the greater Nestlé organization. The Advisor will work cross-functionally within their internal region, with internal teams including Supply Chain, Marketing and Finance among others to achieve alignment between Walmart and the Pet Food Category. Additionally, this role will foster ownership of category reviews and business development of total pet care within the Wal-Mart sector.
Development of category agenda to maintain category advisorship.
Delivery of breakthrough, in-store merchandising solutions that transform the customer shopping experience – consistent with the Nestlé Purina and Walmart Category visions.
Report results and insights accompanied by clear, actionable plans to optimize business performance for the Walmart Pet Food Category.
Ownership of category reviews and planogram development in line with business unit objectives.
Provide input to the strategic planning process through delivery of insights to Customer Development Group and Brand Marketing teams.
Act as a Category Advisor that provides key strategic recommendations and category plans for Walmart to grow category performance and maintain Category Advisorship.
Develop success measures for all category leadership initiatives.
Identify research opportunities specific to Walmart and assist in consumer research projects.
Analyze consumer off-take opportunities.
Identify and prioritize actions that drive category growth.
Distinguish key product opportunities within defined geographies.
Develop strategic solutions to achieve identified objectives by utilizing tools and processes, such as item optimization, customized marketing, shelf space optimization/utilization, in-store merchandising, pricing and promotion planning and store clustering.
Establish credibility as an industry leader in category management by gaining strategic category partnerships through demonstration of category and consumer expertise.
Develop and foster strong working relationships with Walmart's buyers and cross- functional partners.
Identify and lead training programs that meet needs specified for account team associates in any of the areas of category leadership.
Execute category leadership initiatives, including but not limited to: line reviews, pricing analysis, seasonal reviews and promotional programs, new item introductions, promotional planning and evaluation, as well as consumer usage analysis.
Develop and execute the analytics required for strategic category plans utilizing demographic, space management, price management and syndicated data software tools.
Manage the use of Spectra Micro Marketing, Market Research, Consumer Decision Tree, Panel Data, Nielsen Data Retrieval/Analysis and ProSpace.
Conduct any necessary meetings to communicate category leadership initiatives, provide or receive training, and the creation of action plans to accomplish team objectives.
BASIC QUALIFICATIONS (Minimum):
- Travel will be 10-20% or as needed for the role.
Bachelor’s degree from an accredited institution.
3+ years of experience in category development, account management or business analytics. 5+ Years of experience is preferred.
Experience working with syndicated data (Nielsen, IRI) and customer data (Retail Link, Madrid) preferred.
1+ Years’ of space planning experience preferred.
Previous Walmart or Sam’s experience preferred.
Strong presentation skills
Business Development skills preferred
Strong networking background a plus
Functional knowledge of Excel, PowerPoint and Access
To our veterans and separated service members—you’re at the forefront of our minds as we recruit top talent to join Nestlé Purina. The skills you’ve gained while serving our country, such as adaptability, agility, and leadership, are much like the skills that will make you successful in this role. We hope you’ll consider sharing in our mission—you’ll join a cohort of others who have chosen to call Nestlé Purina home.