Channel Marketing Specialist

SD WAN Company - Santa Clara, CA (30+ days ago)

Channel Marketing Specialist

The Company is the global leader in broadband and hybrid WAN solutions. This results in greater business agility and lower costs. More than 3,000 globally distributed enterprises have deployed S their broadband and hybrid WAN solutions across 80 countries.

More importantly we are a fast growing and exciting place to work. This position is expected to become a Channel Marketing Manager as we keep growing and adding to our team.

Who we are looking for:

They are looking for a Channel Marketing Specialist to support their Partner Program and assist in leading the channel marketing mission across all geographies.

In this role, you will be part of a lean channel team that collaborates with sales, marketing and operations to help enable and engage our valued partners and drive demand for our SD-WAN solutions. You will assist in the execution and administration of marketing content, programs and communications developed for technology alliance and reseller partners while monitoring and tracking progress against defined metrics. You will have the opportunity to make a positive impact on our partners’ experience through direct interactions and communications.

You are resourceful, driven, and highly detail-oriented. Teaming is part of your approach to delivering results in a dynamic environment where you excel at multi-tasking. The experience you bring includes a fundamental knowledge of working with the partner ecosystem within the hi-tech sector.

You will be based in our corporate headquarters in Santa Clara, CA and report to the Senior Channel Marketing Manager.

What you will do (aka the Responsibilities):

  • Assist the channel team and work closely with sales, corporate marketing, field marketing and operations teams to support the development of partner programs, communications, joint promotions and other initiatives
  • Identify, communicate and monitor the availability of program, campaign and event materials for internal and external stakeholders
  • Support partner enablement through maintenance of sales tools and assets on the Silver Peak Partner Portal
  • Work with internal teams and program vendors to execute on partner event logistics and fulfillment of brand promotional materials
  • Assist in management of marketing funding requests, payments and reporting
  • Follow-up with field teams, partners, marketing operations and finance for post-event requirements
  • Maintain calendar, manage progress and document activities for timely, efficient execution and reporting

What you are great at (aka the Requirements):

  • Project Management. You keep your pulse on multiple projects simultaneously through strong organizational and time management skills
  • “Channel-First” mindset. You have familiarity working with partners and creating the optimal program value for them
  • Being a team-player and running with ad-hoc responsibilities that arise
  • Problem-solving. You quickly assess the goals of a project, any potential pitfalls, and proactively provide input and recommendations
  • Entrepreneurship. Motivated, take ownership, results-driven and meet deadlines with high-quality deliverables
  • Excellent interpersonal and communications – listening, written, and verbal skills
  • Navigate Salesforce and manage systems data

Your Education & Experience:

  • Bachelor’s degree in a marketing field required
  • 3+ years of B2B marketing experience
  • Understand the indirect channel and experience with technology partners
  • MS Outlook, Word, Excel and PowerPoint skills required
  • Experience with Marketo and Creative Suite is a plus

Job Type: Full-time

Salary: $70,000.00 to $80,000.00 /year


  • marketing: 3 years