This position is expected to report to our Salt Lake City, UT office - relocation assistance provided.
The Director of Digital Media is responsible for the team that develops and optimizes multi-channel, paid media buys. This position is also directly responsible for the development, execution, optimization, forecasting, and reporting of Helix Education’s higher education clients. This position plays a key role in driving the strategic development and growth of the paid search and paid social channels through thought leadership, innovation, and collaboration. You will be expected to identify, roll out and execute best practices across the team and accounts. You will be responsible for mentorship, growth and consistency in building and developing the digital marketing team.
The statements made below are intended to describe the general nature and level of the work being performed by individuals assigned to this job.This is not an exhaustive list of all duties and responsibilities associated with the job, and should not be construed as such.
Key Areas of Responsibility:
1.Develop innovative strategies to increase inquiry volume, decrease cost per acquisition and outmaneuver competition in a highly competitive environment.
2.Lead and build a team of PPC and Paid Social experts.
3.Forecast conversions and cost per acquisition goals based on budgets and marketplace data/trends.
4.Perform in depth audits to identify opportunities for clients’ campaigns.
5.Identify best practices and mentor Digital Marketing Strategists on best practices and advanced optimization tactics.
6.Implement innovative tactics in account segmentation, quality score optimization, account automation, bid optimization, keyword expansion, ad copywriting, and ad creative.
7.Understand the role and impact of Paid Search and Paid Social as part of an integrated, multi-channel marketing strategy, and how all the media channels can work together more effectively
8.Assist the web development team with creating in house scripts to automate account tactics, manage bids, optimize keyword segments, identify statistical anomalies, and utilize budgets.
9.Assist the creative and web development teams by guiding landing page development and conversion rate optimization tests.
10.Create, maintain and optimize campaigns in Google AdWords, Bing Adcenter, and paid social platforms including Facebook, Instagram, andYouTube.
11.Ensure goals are being met within budget, provide client facing trending reports and presentations, and communicate results to clients in quarterly business reviews.
12.Stay informed of new betas, tactics, and data trends within the paid search industry. Share insights with strategists and determine test methodology.
To perform the job successfully, an individual should demonstrate the following competencies:
CERTIFICATES AND LICENSES
Adwords and Bing Certifications (Required)
Analytics certification desired
Display certification desired
Blueprint certifications desired
Limited travel required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This job description is not a contract of employment.Employment with Helix Education is completely voluntary and may be terminated at any time by either the employee or the Company
for any lawful reason.
Job Type: Full-time