Inbound Marketing/ SEO/ PPC Coordinator

IT Retail - Riverside, CA (30+ days ago)4.4


Job Summary

IT Retail is a software company focused on developing the next generation of grocery point of sale solutions. With over 60,000 licenses sold worldwide, IT Retail has been a significant player in the grocery POS space and is poised to rapidly expand with the release of its cloud based POS offering- Retail MARKET. You would be joining an experienced company with a significant youth movement who are poised to take grocery POS to the next level of excellence.

As Inbound Marketing Coordinator with IT Retail, you will work closely with the Retail MARKET team to broadcast the Retail MARKET story through, content creations, video, social, print and any other viable way. We are looking for a driven and creative individual that is motivated to increase the number of leads and revenue of this small business unit.

What makes a great Marketing/ Business Development Coordinator to us?

Hard Worker / Highly Motivated
Strategic Thinker
Prior Success

Create content for the website, new web pages, blog posts, videos etc.
Track, measure, and analyze all initiatives to report on ROI in both leads brought in and revenue.
Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
Explore new ways to engage and identify new social networks to reach our target buyers.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Understand the market and think of creative ways to get our products in front of potential customers to tell our story.

Job Requirements:
Professional demeanor and impeccable integrity
Experience with computer and the sales technology that comes with computers
BA/BS degree or equivalent work experience.
Some past experience in marketing preferred.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Proficiency in marketing automation and wordpress in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
Bonus skills: HTML/CSS, Affinity Design.