Full Job Description
The Category Analyst plays a pivotal role in developing Bob Evans Foods retail business. This individual is primarily responsible for analyzing customer, market and consumer data in order to build sound business recommendations and develop high quality supporting presentations. This individual’s primary responsibility is to supply relevant and necessary insights (solutions/recommendations), which are gathered from consumption data (IRI & AC Nielsen), shipment data, spending, and consumer insights for improved decision-making capabilities.
Finalize and organize all data into a compelling sales story for presentation to Business Development Managers and/or Customers by developing actionable business insights.
For assigned customers, communicate business opportunities, and recommend action plans by working with Business Development Managers and/or Customers.
Assume the Lead Role as part of the Sales Team in presenting insights, strategies, and tactics to business partners.
Project/Customer Management and Support
Participate with Bob Evans Foods Sales Team in identifying and presenting recommendations for category growth.
Maintain project schedules by monitoring project progress, coordinating activities, and resolving problems.
Manage and maintain ongoing relationships for category management activities
Develop Category Management relationships at customers that establish Bob Evans Foods as the go-to resource for Category Management insights and business process Best Practices
Data Analysis/Interpretation and Application
Provide category management insights and actionable recommendations that drive category growth for customers. Provide detailed category analysis and recommendations in the areas of product assortment, placement, pricing, and promotion that will drive category sales.
Provide regular consumption updates with an assessment of brand, category, and competitive issues/opportunities.
Specifically own process and necessary analytics to evaluate post event information and draw conclusions – focus on the objective of “maximization of funds”.
Track progress and impact of Retail Pricing strategies and work with the teams to assess and propose future pricing actions.
Provide information for customers, Business Development Managers, and internal teams using syndicated or customer-specific data sources.
Bachelor's degree (BA, in business with graduate degree preferred) or equivalent experience
1 - 3 years of experience in an analyst role supporting category/sales for a major organization, preferred
Experience within syndicated data (IRI, AC Nielsen, etc.) databases, a plus
Experience with research and statistics a plus.
Ability to research, build, and deliver fact-based business reviews and market analysis
Ability to manage multiple projects, work within tight timelines and have retailer understanding in CPG environment, a plus
Strong quantitative, analytical, and organizational skills
High level of proficiency with Microsoft Office (PowerPoint, Word, Excel, Office, etc.)
Demonstrated strengths in analysis and interpersonal skills, including the ability to communicate with enthusiasm and impact both verbally and written.
Ability to work well with others in fast paced, dynamic environment.
Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
This position requires approximately 20% travel.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)