Position Specification – Manager, Digital Marketing
A pioneer in the lifelong-learning market, The Teaching Company is a popular and growing media company that produces The Great Courses: a series of comprehensive and engaging, university-level, video and audio courses taught by the world’s greatest professors without the pressure of schedules, homework, or exams.
The Great Courses cover a wide variety of topics ranging from traditional liberal arts subjects, such as philosophy, history, literature, and the sciences, to practical classes, in photography, foreign languages, health and wellness, business skills, and much more. The company has ongoing partnerships with venerable educational brands such as the Smithsonian, National Geographic, Mayo Clinic, The Culinary Institute of America, and others.
The Teaching Company has developed a catalog of over 700 courses comprising over 8,900 hours of content. The Great Courses are delivered to customers via digital streaming, DVD, and CD sales on the e-commerce site www.TheGreatCourses.com; and, most recently, through The Great Courses Plus, a digital subscription platform that PC Magazine has called “Netflix for Learning.” The Great Courses can be found on Amazon Instant Video, Amazon Channels, Comcast Xfinity Video on Demand, Audible.com, Recorded Books, Kanopy, Hoopla, and more.
The Great Courses also has highly rated apps available across most major app platforms, including iOS, Android, Kindle Fire, Roku, Amazon Fire TV, Apple TV, and Amazon Alexa.
Since its establishment in 1990, The Teaching Company has sold more than 25 million courses and prominent and loyal customers of The Teaching Company include Bill Gates, Charles Schwab, and George Lucas, to name a few.
The Manager of Digital Marketing will play a lead role in paid digital marketing efforts to drive new subscribers for The Great Courses Plus. Driving campaign strategy across paid social media, display, video and search, he/she will be responsible for developing integrated digital campaign strategy, optimizing performance and increasing conversion. He/She will lead and collaborate with internal business and creative teams, external agencies and digital platforms to drive key projects and campaigns.
The ideal candidate will have a deep experience in digital marketing, an acute sense for creative that drives response, and a strong background using data to optimize marketing tactics. He/she will collaborate across multi-functional teams to drive digital strategies to deliver aggressive CPA goals for The Great Courses Plus.
Reports to: Sr Director, Customer Acquisition
Essential Duties and Responsibilities include the following. Other duties may be assigned.
The ideal candidate for the Digital Marketing Manager at TTC will have:
Job Type: Full-time