Division Vice President, Business Development

Kindred Healthcare - Franklin, TN3.4


We are seeking a Division Vice President, Business Development, to join our Kindred Rehabilitation Services Division.

The Division Vice President of Business Development is responsible for the development and implementation of business and marketing plans for all rehabilitation hospitals. The Division Vice President will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Physicians, Managed Care Providers, Medicare, Case Managers, other payors, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The DVP of Business Development is responsible for the overall management of the Marketing and Admissions Teams.

The successful candidate will:
Possess knowledge and understanding of regulatory requirements as related to IRF level of care. Participate and maintain hospital compliance as related to state, federal, Joint Commission, CMS, and DOH standards.
Communicate and coordinate all aspects of admissions and discharges.
Maintain professional rapport with the private rehabilitation sector, commercial insurance companies, lawyers, community organizations, rehabilitation nurses, accident and health carriers, HMO’s, worker’s compensation carriers, and self-insured employers.
Assure timely and responsive communications between referral sources and IRF.
Identify marketing, admission, and discharge issues and expeditiously resolve.
Maintain and utilize ongoing market analysis: SWOT.
Maintain and continually seek knowledge of healthcare reform initiatives and post-acute care strategies.
Research, formulate, and develop facility-specific business and marketing plans, both annually and quarterly.
Direct and supervise market planning/strategy/development and related budget.
In conjunction with Creative Services, develops brochures and sales tools, including national advertising campaigns, marketing pieces, and follow-up materials.
Develop and monitor marketing contacts strategy.
Establish regional inpatient and outpatient marketing strategies, as appropriate.
Directs, develops and trains Senior Directors of Business Development. Trains Regional/Area Rehab Directors in the sales process and manages the sales goals and expectations of their regions.

IRF or other inpatient post-acute care setting knowledge or experience preferred.
Need to be able to develop a marketing plan inclusive of (market based volume development, communications and public relations).
Ability to develop and maintain relationships with internal and external points of contact; including physicians, case managers, social workers, and insurance carriers.
Ability to assume some travelling responsibilities.
Proficiency in volume management and utilization.
Must be computer literate.
Must be able to read, write, and speak the English language.
Excellent verbal and written communication skills.
Must maintain valid driver license.


Bachelor of Science Degree in Marketing, Nursing, Physical Therapy or other related degree preferred.

Minimum of 5 years of experience in healthcare management in a hospital setting.

Depending on a candidate’s qualifications, this position may be filled at a different level.

If you are a current Kindred/RehabCare employee Click Here.