Assistant Event Planner

Make Your Life Sweeter® - Dallas, TX


Let us make your life sweeter.

We are looking for driven, polished, and happy people to join our SWEET team! Join us as we make life sweeter at events across the world from red-carpet celebrity soirees to sporting events, posh parties, and private celebrations!


  • A passion for enjoying high-end parties
  • Attention to detail
  • Roll-up your sleeves mentality
  • Great communications skills
  • Social butterfly
  • Nerdily interested in event planning
  • Willing to grow within a startup environment


Our company is searching for an experienced, reliable and task-oriented Assistant Event Planning Coordinator who work directly with the corporate management team and will be responsible for performing a number of administrative duties. The ideal candidate is highly self-motivated, professional, and capable of managing their work load and prioritizing tasks in a fast-paced corporate environment. This is an excellent opportunity to join a growing company.

  • Flexible schedule and must have the ability to travel 30%
  • Uphold a strict level of confidentiality
  • Prep and develop event needs
  • Excellent time management and communication skills
  • Ability to manage multiple projects independently
  • Organize and execute day of event activities
  • Develop and sustain a level of professionalism among staff and clientele

Sample Assistant Event Planning Coordinator- Make Your Life Sweeter Brands - Fluffpop Cotton Candy skills

  • Exceptional interpersonal skills
  • Friendly and professional demeanor
  • Ability to stay calm under stress and pressure
  • Problem solving skills; creative and able to think outside of the box
  • Strong organizational, project management and problem-solving skills with impeccable multi-tasking abilities
  • Proactively handle any arising issues and troubleshoot any emerging problems on the event day
  • Specify staff requirements and coordinate their activities
  • Proficiency in collaboration and delegation of duties
  • Work well in a team setting
  • Advanced Microsoft Office skills, with an ability to become familiar with firm-specific programs and software
  • 1+ years of experience in managing event executions preferred


Make Your Life Sweeter® founder Yasmeen Tadia has transformed standard-issue, carnival cotton candy and popcorn into gourmet indulgences with her signature line of sweet sensations, including Fluffpop® Gourmet Mini Cotton Candy, Hotpoppin® Gourmet Popcorn, The Mini MasonTM, and her recent creation SugaireTM Organic Cotton Candy which launches in Fall 2015. Visions of fluffy treats and popped sweets weren’t always dancing in Tadia’s head. As a Southern Methodist University Cox School of Business grad, she spent 10 years in corporate America before inventing Fluffpop.

However, her time spent in a variety of management positions, and later as the corporate director of human resources for a large hospitality company based in New York City, did give her the confidence kick she needed to turn her fluffy dream into a serious reality. Fluffpop Gourmet Mini Cotton Candy is a flavor-packed experience—and a low-calorie, vegan, and gluten-free one at that. The entrepreneurial vision behind the sweet Fluffpop miniature pouf was actually born out of Tadia’s desire to provide a healthier candy alternative for her sugar-loving young son, Zain, which also instantly made this single-mom the CEO of fun for her son. Now, she and her team of resident "DJs" spin Fluffpop at countless events across the United States—from red-carpet celebrity soirees to sporting events, posh parties, and private celebrations. Tadia reached a milestone in 2014 when she attained the United States Patent for Mini Cotton Candy Pops (patent number: D712, 116 S)

Popcorn also holds special significance for Tadia, as her love of the snack stems from her childhood in South Africa, where kernels were freshly popped and uniquely flavored for each customer. Wanting Zain to also experience a similarly creative and custom treat in the United States, she launched Hotpoppin, her innovative line of premium, handcrafted gourmet popcorn in 2014. Hotpoppin is popped in small batches and features sweet and savory flavors using only the highest quality of ingredients for a taste that’s like no other. Vegan and gluten-free options are also available.

Along with chef-driven flavors, the Hotpoppin team specializes in innovative and trendsetting popcorn bars and custom presentations at events, traveling worldwide with their unique creations. Tadia’s most recent addition to the Make Your Life Sweeter® family is Sugaire Organic Cotton Candy, which celebrates a similar gourmet twist as Fluffpop but in a traditionally sized cotton candy offering. When traveling globally with her son, she realized that he was still drawn to traditional sized cotton candy, which left her perplexed. Realizing that many people still crave "normal" cotton candy, she wanted to create something that was perceived as the typical childhood favorite, but wanted to use her innovative creativity to make it organic, hand-spun, vegan, and gluten-free.

"Make Your Life Sweeter" is a motto Tadia lives by, endeavoring to make a sweet impact on the lives of others while supporting a variety of charitable initiatives. Ms. Tadia's philanthropic passion has enticed her to create a non-profit organization that will inspire others and also give her son the opportunity of interacting with those less fortunate than him. The non-profit organization called Random Acts of Sweetness® will launch in Winter of 2015 with her #spreadingsweetness campaign. In addition to her SWEET endeavors of Fluffpop, HotPoppin, The Mini Mason, and Sugaire, Ms. Tadia also runs HR EvolvedTM, a consulting firm geared towards fueling her passion for human resources and strategic management. Tadia is currently working on writing her first book and enjoys the opportunity of sharing her experiences through a variety of public speaking platforms. During her spare time, her favorite thing to do is to travel with her son Zain, giving him the opportunity of creating memories through global experiences. For more information on Ms. Tadia, visit


We have been featured all over the country in a variety of online and print magazines!

The Food Network Magazine

Glamour Magazine

InStyle Magazine

New York Magazine

The Dallas Morning News

Good Morning Texas

The Thrillist

The Knot Magazine


For IMMEDIATE consideration, please e-mail your resume, cover letter, and pay expectations to our Human Resources Team. Prior to submitting a resume, please visit our website at so that you can fully understand what we do.


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Job Type: Full-time

Salary: $9.00 to $11.00 /hour


  • Event Planning: 1 year (Preferred)


  • Dallas, TX 75238 (Preferred)


  • Driver's License (Preferred)

Required travel:

  • 25% (Preferred)