As our Marketing Coordinator, you will be responsible for executing initiatives for a portfolio of resort brands across digital platforms to onsite interactions with the objectives of: increasing engagement, loyalty, attracting new customers, and driving revenue. You will be part of a robust team creating and deploying campaigns and communications working closely with the Director of Marketing.
This role will be involved in the conceptualization and creative process, facilitating projects and ensuring messages are consistent and adhere to brand standards. Our marketing strategy is innovative but simple - "get engaging vacation lifestyle content in front of our target demographic, inspire them to book and continue to vacation with us year-after-year." Yet it's comprehensive in execution - an omni-channel communications plan, targeting multiple lifestyle segments. To do our job right, we need to implement a commanding strategy that makes us shine on: SEO, email, with influencers, social media channels, and at onsite events.
A Bachelor's Degree from a four-year university or equivalent experience is required.
1-3 year(s) experience in marketing.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and asks for clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
WordPress, Salesforce, an Email Service Provider such as Pardot, and Adobe Creative Suite a plus.