Full Job Description
LG Electronics U.S. (LGEUS)
We are currently seeking a Senior Product Manager of IDB(Interactive Digital Board) to join our dynamic Business Solutions Sales Team!
Senior Product Manager of IDB(Interactive Digital Board) will be responsible management of activities from product definition and planning through production, release, and end of life. This individual will serve as the central resource with design, process, manufacturing, test, quality and marketing as the product(s) move to production and distribution. Involvement lasts throughout all stages of a product’s lifecycle including modifications, upgrades and maintenance of the product or product line. Also, this individual will develop business plans for the IDB segment and product positioning in the marketplace as well as oversees IDB market research, monitors competitive activity and identifies customer needs. Lastly, this individual will establish pricing strategies for the IDB product segment
PRINCIPAL DUTIES & RESPONSIBILITIES:
Gain deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
Create buy-in for the product vision both internally and with key external partners
Develop product pricing and positioning strategies
Translate product strategies into detail requirements and prototypes
Scope and prioritize activities based on business and customer impact
Work closely with engineering teams to deliver with quick time-to-market
Drive product launches including working with marketing/public relations, executives and other product management team members
Represent the company by visiting customers to solicit feedback on company products and services
Detailed calibration and performance testing of new LG models and competitive models.
Build and execute GTM plan based on STP and competitive analysis.
Managing Product promotion plan both for direct and indirect customers.
Create price strategy for the products line up.
Reporting to management on regular basis.
Bachelor's degree is required.
Minimum of 10 years of experience is required. Experience in high-tech, competitive intelligence, product management, strategic marketing, or strategy/management consulting is preferred.
Working knowledge of business planning & analysis concepts (Business Indexes: COI, WOS, Sales Deduction and so on) is plus
5 years experience in A/V Industry (IDB) is required.
Must be highly detail-oriented with excellent oral and written communication skills
Must have ability to manage multiple initiatives and competing priorities
Financial modeling skill using Microsoft Excel for pricing and promotions strategies is strongly recommended
Bilingual (Korean/English) is preferred#
LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.