Full Job Description
About the company
ata football is a first of its kind women's football community and broadcaster, offering access to the most elite leagues and players in the world. We invest in sports rights and partner with premium broadcasters to ensure broad visibility while uniting & building a women's football community and brand.
ata football offers fans access to hundreds of live and on-demand matches and exclusive highlights from around the world, as well as premium content via partners like Just Women's Sports and The Equalizer, instructional videos for young players, exclusive virtual events and shows. Users can subscribe to view live matches and gain unlimited content access at atafootball.com/members for $6.99/month or $4.99/month with an annual subscription.
JOB SUMMARY: (Hybrid)
As Social Media Marketing Coordinator at ata football, you'll work within our social media team to manage posting, the development and creation of content and our ambassador and influencer marketing efforts across social media. You'll also work across marketing efforts with our onsite grassroots activations and partner deliverables (sponsors and strategic partners) all with the goal of building brand awareness, community engagement and membership growth.
DUTIES AND RESPONSIBILITIES
Collaborate with the social media team on strategic and creative content ideas, creation and execution
Manage posting across social media platforms
Create, manage and execute ambassador and influencer campaigns that drive follower and membership growth
Ambassador and influencer campaigns should be planned with clear objectives and in partnership with the greater social media team to maximize results
Analyze performance and communicate results to senior team members for all campaigns
Create manage and execute grassroots social media initiatives and activations that increase brand awareness and grow membership
Ensure campaigns are delivered on time and to a high standard
Routinely communicate and collaborate with social influencers, platform partners, and internal teams
Start and maintain relationships with ambassadors and influencers to create long-term, successful partnerships
Build an understanding of a women's football audience
SKILLS / KNOWLEDGE / ABILITIES
Comfortable creating content
Comfortable leading outreach to influencers, negotiating deals, and heading projects
Comfortable managing influencer and ambassadors
Comfortable using analytics tools to extract insights and calculate ROI for campaigns
Excels at project management and coordination to execute campaigns and activations
Understands how social communities are built and how to generate engagement
EDUCATION AND EXPERIENCE
Bachelor's degree in marketing, business, sports management, or other related field
3+ years of experience working in marketing, content creation, or other relevant fields
Proven track record in social media and influencer marketing with attributable customer growth
Experience as an influencer, host and/or brand ambassador is a plus
KEY PERFORMANCE INDICATORS
Manage regular monthly communication with ata ambassadors
Work with the team to drive social media audience growth by 60% annually
Work to maintain and improve engagement rate of 5% or higher
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to talk and hear. The employee is occasionally required to stand; walk; reach with hands and arms. The employee is rarely required to stoop, kneel, crouch, or crawl.
The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.
777 Partners is an Equal Opportunity Employer. All aspects of consideration for employment and employment with the Company are governed on the bases of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.