Full Job Description
Woodstream has a rich history of over 150 years and we are an essential, life sustaining business committed to equality, social justice, and inclusion. We provide pest & animal control products that destroy disease carrying insects & rodents. We provide a safe work environment including screening, social distancing and sanitation processes.
Current Opportunities for:
Digital Content Writer
Corporate Headquarters: 29 E. King Street. Lancaster, PA 17602
Benefits of Working for Woodstream:
Competitive benefits package including:
Access to a free health clinic operated by Penn Medicine and conveniently located within walking distance from our facility
Company Paid Monthly Parking Pass
401k with Company Match
Health, Dental & Vision Insurance Effective on First Day of Employment
Paid Basic Life & Disability Insurance
Accident, Critical Illness, & Hospital Insurance Options
ID Theft & Legal Assistance Plan Options
Paid Vacation and Holidays
Stable, growing working environment with a history of 150 years of doing business
Opportunity to advance within the company
SCOPE & BASIC FUNCTION:
The Digital Content Writer position requires an individual with excellent writing skills and an understanding of the type of content that gets shared and read online. He/she will work with our brand teams to create a content experience on our ecommerce websites that educates and engages consumers. Candidate should have a basic understanding of the types of content a business could leverage as part of a content strategy.
The Digital Content Writer is responsible for researching topics and writing copy that builds our brand’s authority in their respective online niches. They will work closely with the brand team to create product descriptions, learning center content, and blog posts that align with the brand’s voice and target audience. They will also work closely with external agencies to have the content localized and translated for the European countries where we have an online presence.
The Digital Content writer should thrive in creating, managing, executing, and proof-reading ideas related to content creation for our ecommerce websites.
ESSENTIAL FUNCTIONS & RESPONSIBILITIES:
Researching topics and writing compelling copy for category pages, product descriptions, landing pages, buying guides, blog posts, and articles in order to educate and engage consumers
Creating content that will make our brands appear as the online authorities in their respective outdoor living niches
Ensuring that all copy is optimized for SEO; applying keyword research to writing tasks
Working within our admin to upload content onto websites and ensure that the final presentation to the reader is well-polished
Using Google analytics to report on the success of content initiatives and to identify types of content that are/aren’t connecting with our customers
Managing a full plate of writing-related tasks and delivering high-quality work on time
Collaborating with our outside agencies and across departments within our company to complete projects and ensure consistency of content quality and tone of voice
Bachelor’s degree and above average written and verbal skills
1-3 years of experience in copy writing, online marketing, or blogging
Ecommerce experience and knowledge of seo/content marketing are a major plus
Knowledge of Google Analytics, other measurement tools, and basic HTML preferred
Portfolio of great written content available on request
Active social media presence is a plus
The Basics of Our Hiring Process:
If your skills meet our qualifications, you will be contacted for a brief phone interview
The next step is meeting the hiring manager in person & completing a basic skills assessment
Finally, if all goes well you will be invited back to meet others, learn more about Woodstream and tell us more about you!
Please complete an on-line application at www.woodstream.com/careers