Manager, Growth Initiatives

Panera Bread - St. Louis, MO

Full-time
Panera, LLC is currently accepting applications for a

Manager, Marketing Growth Initiatives

St. Louis, MO

SUMMARY

Panera Bread is a specialty concept with unparalleled people and quality products offering careers as diverse as our breads. Panera Bread is actively seeking a Marketing Manager for our Growth Initiatives marketing team.

The Growth Initiatives Marketing Manager will support the Growth Initiatives Marketing Team in planning, execution and analysis of results of its various initiatives and campaigns to help drive awareness, trial, and retention for channel and daypart initiatives– including Delivery, Rapid Pick-Up (RPU), Dayparts and new growth initiatives as they emerge. This role will have a heavy focus on our Delivery business specifically. Detailed planning, tracking, and reporting of a wide variety of marketing initiatives provides exposure and experience across multiple marketing disciplines. Significant cross-functional communication and coordination is involved, requiring strong communication skills and follow-up integrity.

ABOUT YOU...

Love to wear multiple hats and Goooooo FAST
Keen reader of people, culture, and tea leaves that builds the relationships to make things happen.
Have an eye for details
Highly functional in a dynamic, challenging environment.
Comfortable bending between the tactical and strategic.
Communication superstar and the go to person
RESPONSIBILITIES

Day-to-Day Lead centered around Delivery Campaigns and Partnerships, RPU/Delivery Blitz Contests, and Delivery Driver Canvassing Programs which includes:
Cross-functional team leadership
Communication calendar management
Creative brief development and input
Marketing material proofing
Marketing material production logistics with Print Logistics team
Field communication
Contest management
Marketing Rollout Guides development
Performance reporting including data/results retrieval from various tools
Primary Marketing Contact for all Delivery needs comprising of:
Responding to daily verbal/written delivery inquiries from a variety of teams across the organization
Working with Real Estate on Office Building Lists and Delivery Maps
Driving internal approval processes around delivery campaigns
Management of Delivery POP (Point of Purchase materials) and external materials.
Auditing creative materials and briefing teams on creative refreshes
Leading creative briefing on new needs
Working with partners on inventory tracking and management
Exploring cost-effective ways to innovate and evolve printed marketing materials.
Support a variety of Daypart Programs.
Communication calendar management
Creative brief development and input
Marketing material proofing
Field communication
Promotion development
CRM creative review
Project manage local projects and tests in partnership with various teams across channel and daypart campaigns
Work with outside vendors to source and develop promotional materials
REQUIREMENTS

Multiple years of proven success in marketing; fast casual restaurant or retail marketing experience a plus
Solid project management skills and proven track record of meeting and exceeding deadlines
Ability to provide creative review feedback and make edits as needed
Proficiency in Excel (including V-Lookups), Power Point
Mine Data and provide adhoc analytics upon request
Proactive, self-motivated, organized, detail-oriented, reliable and ability to work in a fast-paced, deadline driven environment and manage/re-prioritize multiple projects
Strong verbal/written communication skills with the ability to communicate cross functionally
Excellent team player who can take work direction from multiple individuals, learns quickly and is adaptable
Good-natured, positive, energetic yet professional attitude, a must!
Bachelor’s degree in marketing, communications or equivalent
Saint Louis Support Center