The Social Media Advertising Specialist (SMAS) contributes to client success by providing foundational support for the management of paid social media accounts, primarily on Facebook, but also other platforms (Instagram, Pinterest, and more). In this position, the SMAS receives an introduction to a client's retail background, performance goals & KPIs, production requirements, and reporting needs. SMAS works closely with their AM/Pod/Sup, receiving instruction on build-out, account structure, audience segmentation, reporting requirements, and an introduction to client communication and budget management. Over time, the SMAS becomes responsible for campaign strategy, set up, ad execution and analysis, ensuring all deliverables are high quality and on time.
The ideal candidate will be organized, analytically-minded, and ambitious, with a passion for social media. You’ll have the opportunity to have your hands in all areas of digital marketing and work your way up quickly ― at a company named one of BuiltInAustin’s Best Companies to work for in 2019. We provide opportunities for growth and development along with a pretty cool work environment. We are located in the heart of South Austin in a vintage movie theater, are dog-friendly and flexible.
Here’s what it takes to be successful in the role:
ADAPTABILITY: you comfortably adjust in evolving or ambiguous situations.
ANALYTICAL THINKING/CREATIVE PROBLEM SOLVING: you like to synthesize data, make adjustments and communicate reporting.
PERSEVERANCE: you’re diligent with time and tasks through challenging circumstances.
RISK-TAKING: you initiate action despite uncertainty of outcome and are willing to accept the consequences of failure.
SELF-DEVELOPMENT: you seek opportunities to learn and to develop yourself and others.
SELF-AWARENESS: you’re reflective and capable of learning from experience; able to show a sense of humor and perspective about yourself.
TEAMWORK: you positively collaborate with teammates and mentors and successfully receive and act upon workplace coaching
Supports builds of high quality campaigns, audiences, ad sets, and ads
Builds basic familiarity with Facebook, Instagram, Pinterest, Twitter, LinkedIn, NinjaCat, and Excel/Google Sheets platforms as needed for production
Reporting & Analysis
Supports data pulls from multiple sources (Ads Manager, third-party Platforms, etc)
Can recognize performance declines and trends worth escalating (good or bad)
Monitors pixel and product feed/catalog trends
Communicates clearly and accurately with internal teammates
Emails are professional and free of grammar and spelling mistakes
Supports generation of status call documents
Supports communication efforts with clients as needed
Supports budget management tasks (daily, monthly, special budgets, etc) to achieve performance goals and has familiarity with decision inputs
Maintains personal and team organization, including effective note taking
Engagement & Teamwork
Consistently exhibits positive and productive behavior with teammates in pod and fellow Adlucites. Is an effective collaborator and team player with both client and account teams
Takes initiative and exhibits curiosity - works to understand the “why” behind best practices and account performance
1-3 years relevant paid social media advertising experience
Basic Facebook Ads Manager familiarity
Ability to analyze high-level data to translate problems into solutions
Excellent communication skills both internally and externally
Strong organizational skills with meticulous attention to detail
Familiarity with online shopping and retail
Nice to have:
Experience managing paid advertising campaigns for eCommerce and/or retail
Experience managing Pinterest, Linkedin and Twitter ad campaigns
A/B testing experience
Client relationship management experience