Consumer Insights Analyst

WebMD - New York, NY (30+ days ago)3.6


WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status Responsibilities

WebMD, the source for consumers and professionals looking for health and wellness information, is seeking talented and motivated individuals to join our Consumer/Customer insights team. The ideal candidate is a WebMD enthusiast with the desire to learn the digital health business, a keen business sense and the expertise to obtain, analyze and report upon data to bridge the gap between insight and action. This analyst will combine both quantitative and qualitative skills to provide key insights, metrics, and research that will help inform WebMD sales and marketing strategy. Become the internal expert and primary contact person for all relevant syndicated research product content and uses Gather, synthesize, and establish key insights and benchmarks on WebMD user behavior and platform efficacy through use of internal data and external sources like comScore, MRI and eMarketer Collaborate with the sales and marketing team to understand business questions and build a narrative around the power and impact of WebMD as a platform for advertising Produce monthly/weekly reports with useful insights around WebMD as a sales platform Work with colleagues on Consumer Insight and Customer Intelligence and Insights teams to ensure best practices with data analysis and maintain consistency and reliability across reports Responding to daily requests from sales, marketing and executive management as to their data needs Gather data on competitors; analyze and compare relevant competitive factors. Collects and analyzes data on established and prospective customers and on competitors. Prepares data and information that interprets market conditions and target markets. Substantiate data for marketing and sales materials Support teams using syndicated data and proprietary tools to drive media targeting and budget allocations; ensure client advertising investment is optimized to drive results Partner with other insight teams (Market Research, Statistical Service and Web Analytics) to deliver comprehensive, integrated understanding and measurement solutions Transform data and research into meaningful strategic insights and experience planning Become a subject matter expert, innovator, and strategic partner Communicate opportunities, learnings, and recommendations with authority and credibility Field questions and further capabilities with all syndicated planning tools and primary techniques Qualifications
Bachelors degree required preferably in Marketing, Statistics, Business Analytics, Market Research or 4 years of Data Analysis experience Internship or other experience preferred with data analysis geared towards answering sales questions ideally within a digital media or online advertising organization Advanced quantitative and research skills with ability to demonstrate data interpretation capabilities Demonstrated ability to analyze and interpret data with sales needs in mind Demonstrated ability to write clearly and translate research into insights Resourceful, flexible, and adaptable, strong ability to pivot when the need arises, and deadline-oriented Effective interpersonal skills, demonstrate empathy and commitment to the client Proficiency in Microsoft PowerPoint, Word, Excel Entrepreneurial, enthusiastic, engaging, curious, with a self-directed spirit Strategic thinker who is also willing to roll up sleeves and understand the details Keenly focused on action and solutions; thriving with deep critical thinking and analysis
Preferred Basic knowledge of syndicated sources like comScore, MRI, Mars, Hitwise is a plus Familiarity with the digital environment preferred Familiarity with magazine (print) research preferred