Full Job Description
Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, Click Here!
As the Vice President of Membership you will be leading a global team and be responsible for the strategy and execution of our point based loyalty membership program. Working closely with our business leaders, you will direct initiatives by driving metrics to strengthen our brand loyalty portfolio. As well as growing real connections to new shoppers and increasing authentic retention that results in generating revenue.
Strategy & performance of our Loyalty program, FLX globally including furthering the global roll-out of FLX.
Membership program’s long-term economic health.
Prepare communications and presentations on customer loyalty strategies and programs to senior management.
Management of FLX brand and member life-cycle marketing driving awareness, consideration, preference and advocacy for the program and Foot Inc. brands.
Develop and manage plans and strategies to sustain our current customers through personalized marketing, membership programs and increasing lifetime value & purchases per year.
Maintain freshness of rewards center content.
Identify and develop partnership participation opportunities with FLX.
Lead the design, development, deployment, governance and ongoing management of FLX’s core loyalty platform across all brands and markets.
Maintain a keen awareness of laws and privacy guidelines.
Coordinate with internal partners (brand marketing, digital marketing, product management, engineering, finance, customer service and store operations) and external partners (mar tech stack,), to grow the customer loyalty program.
Partner with Brand Graphics team on design of all marketing collateral, interactive and digital media, and in-store POS, etc. as it relates to loyalty.
Partner with Banner marketing and business leads on all membership levers which can be used to drive brand performance.
Collaborate with product management team to manage the loyalty platform infrastructure and assess opportunities to invest in relevant technologies to support membership goals, including prioritizing product development and road-map features.
Determine the opportunities for on-going enhancement of the member experience to reduce friction and create attractiveness to new consumers and maintain the commitment of existing customers
Spearhead the team’s annual staffing, expense and capital budget process.
Lead the culture and development of team members, including attracting, retaining and developing talent.
Maintain a keen awareness of loyalty landscape.
Identify and develop member specific content, in partnership with Divisional Marketing leads.
Be Member First and Member Obsessed.
Bachelor's Degree, MBA a plus.
Minimum 10 years experience leading Loyalty & Membership programs. Points based loyalty program experience preferred.
Exemplary leadership, management and communication skills.
Strong financial and business acumen.
Exceptional creative thinking and multi tasking efficiency.
An innovative and positive attitude.
Highly analytical with the ability to associate specific ROI’s on any implemented initiatives.
Ability to work effectively with all levels of the organization, both locally and remotely.
Strong presentation skills and executive presence.
Keen understanding of privacy laws, pertaining to database management and marketing campaigns.
Global experience a plus.