The Vice President of Marketing is responsible for managing all aspects of the brand’s marketing campaigns and operations, and for leading an existing team of marketing specialists. This leader will create and execute innovative marketing strategies to profitably increase revenue and grow the brand. This leader possesses refined communication and leadership skills, with proven success in innovative marketing campaigns across the continuum of today’s marketing channels. The ideal candidate is an accomplished Director or VP of Marketing with a bias for hands-on, growth-focused leadership in the development and execution of marketing campaigns and programs.
Pioneer and implement measurable strategies that profitably increase revenue and grow the brand.
Plan and execute well-performing, well-coordinated product launches of new and existing products.
Develop channel, segment and market strategies to enable targeted marketing.
Continue to strengthen the brand’s unique and compelling image, personality and voice to build relevance and equity among target consumer audiences, and maintains and improves the reputation of the company and its stakeholders
Mobilize the execution of the team to deliver high ROI results with speed and efficiency.
Establish a best-in-class social, digital and web presence that drives consumer awareness, engagement, affinity and purchase. Empower and motivate consumers to grow the brand, and achieves short and long-term marketing goals while maintaining stability of email and social media reputation.
Develop and execute high-ROI, marketing programs.
Work cross-functionally with Product Managers, Dev Manager, and Customer Service Manager to make sure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations.
Ability to work within a limited budget and ability to pivot quickly
Experience driving significant revenue and profit with a small team of marketing specialists
Deep, demonstrable understanding of marketing strategy development, execution for new and existing brands, and ability to plan effective promotions
Will create and execute innovative marketing strategies to profitably increase revenue and grow the brand
Expertise in copywriting components of marketing promotions and their impact on success
Expert knowledge of paid advertising (Facebook and Google Adwords, etc.)
Social media strategy expertise and influencer marketing
Deep skills in marketing campaign development, execution and leveraging data and analytics (CPC, CTR, open rate, CPL, CPA, EPC, etc.) to improve results and increase ROI
A proven track record of aligning the organization and owners around the brand and marketing strategy, while building a symbiotic partnership with sales and distribution partners
Minimum of 6 years documented success as a marketing leader within the ecommerce industry, with a preference on successfully growing an emerging brand.
An entrepreneurial, agile, creative mindset
A focus on leadership by example, a bias for results and execution, and the humility and confidence to put team success ahead of self.
Bachelors’ degree required. Master’s Degree preferred.
Compensation and Benefits:
Market based compensation with bonus based on personal and company performance.
Executive-level equity package and incentive.
Comprehensive benefits and generous paid-time-off.
A fun, energetic, team-based culture and a team that is passionate about their brand and their mission to improve the lives of others.