Webinar Program Manager

AppDynamics - San Francisco, CA (30+ days ago)3.4

About Us

AppDynamics is the Application Intelligence company. With AppDynamics, enterprises have real-time insights into application performance, user performance and business performance so they can move faster in an increasingly sophisticated, software-driven world. Our integrated suite of products is built on our innovative, enterprise-grade App iQ Platform that enables our customers to make faster decisions that enhance customer engagement and improve operational and business performance. AppDynamics is uniquely positioned to enable enterprises to accelerate their digital transformations by actively monitoring, analyzing, and optimizing complex application environments at scale which has led to proven success and trust with the Global 2000.

About You

A Bachelor's degree
3+ years of experience working in B2B marketing (preferably in a technology industry with focus on outbound marketing)
Experience with On24 and Salesforce (Marketo a plus)
Experience managing an ambitious and innovative webinar program, ideally for a B2B software company
Analytical mindset with ability to track and report on program performance metrics as well as pipeline, revenue influence and ROI
Strong and disciplined project management and process improvement capabilities
Advanced writing skills with superb presentation skills
Working knowledge of handling multiple vendors and agencies
Passion for constant improvement and delivering world-class programs, as perceived internally and external
Excellent communication and collaborative skills

About the Role

The Webinar Program Manager resides on the marketing team at AppDynamics, reports directly to the Director of Global Campaigns and will serve a critical role in helping the company achieve its growth milestones. This person collaborates closely with product marketing, content marketing, and the demand gen teams to develop a cohesive webinar program that aligns to the global campaigns calendar, while also supporting our core initiatives.

Key Duties/Responsibilities include:
Lead the Global Campaigns team’s webinar program, including management of the global webinar calendar
Collaborating with our product marketing team to produce compelling, authentic webinars for core phases of the buyer’s journey from awareness to purchase
Developing content for each phase of the funnel, and how to retain engagement post-webinar and accelerate prospect journeys through the funnel
Developing promotional tactics that can maximize registration and attendance
Developing and running A/B tests to continually optimize tactics and, over time, develop new strategies and approaches
Managing setup and execution of webinars from registration landing pages to reminder and thank you emails.
Supporting live webinar recordings, from prepping contributing stakeholders to managing recording, and moderating as required
Managing the creation of sales enablement materials, including email templates for webinar promotion and follow up, as well as CRM reports
Managing the vendor relationship and ensuring the reliability and performance of a leading webinar platform
Finding innovative ways to redistribute and reuse the content being created within the webinar program, through paid and organic channels
Managing webinars for 3 time-zones (Americas, APAC, EMEA) and collaborate with the regional teams on localizing webinar content
Tracking and reporting on webinar performance metrics, including attendance, pipeline generated and influenced, and ROI
Identifying, onboarding, and managing external resources to assist with production as required, including webinar setup and video post-production
Working with project management to assemble guidelines on content architecture and production processes, from promotion to rehearsal and Q&A


We know that the award-winning culture at AppDynamics is something to brag about, but here are more reasons that make you excited to get out of bed to come in the morning, like:

Medical, dental, vision coverage
401k match (4.5%)
Wellness perks (gym, hobbies, education, store discounts, personal finance)
4 weeks PTO, 5 days VTO, 14 holidays (including 1 birthday PTO and 1 floating holiday)
Mandatory company shut down between Christmas and New Years
Weekly catered breakfast and lunch, and all the snacks, fruits and drinks your heart desires, monthly happy hour events, and weekly massages
Brand new state of the art office in downtown San Francisco, centrally located near BART, Caltrain, Muni, the ferry, and a bike share station
Free shuttle service and pre-tax commuter benefits

Just a Note

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