June 2018, Quest Analytics acquired BetterDoctor creating the first comprehensive platform that enables health plans to optimize their member experience while complying with federal and state regulations for network adequacy and accuracy. Our provider data management and network analytics services are trusted by the nation’s leading health plans, insurance, regulatory agencies and benefit consultants to provide consumers with convenient access to an adequate network of doctors and hospitals and an up-to-date, accurate directory of providers. Now together we are better than ever and we're experiencing explosive growth! We are adding lots of new employees to our talented team in our new corporate headquarters in Kansas City. Come be a part of the excitement!
The Product Growth Director role will serve as a subject matter expert and is responsible for the management of Quest Analytics’ Marketing Automation Platform, CRM and Marketing Analytics to increase provider user growth and gather valuable information from healthcare providers across the country. This role will define and implement best practices for campaign automation across all user funnels and lead overall user acquisition strategy, campaign definition, conversion optimization, performance reporting & tracking. This position is a cross-functional role working with the outreach team, product management and engineering teams, while championing client and user needs in the organization.
Strong candidates will have experience with marketing automation implementation, email marketing, conversion optimization, campaign management, content strategy, empathy for users (bonus points for prior UX experience), an eye for design, serious attention to detail, and urge to drive decisions with data. The position will have a runway for growth within our fast-growing company.
TLDR - If you’re sympathetic to user experience and crave a role that allows you to flex your strategic, marketing, analytical, and product management skills, we want to hear from you. Especially if you love operational challenges and want to make healthcare less of a mess, this is an excellent job for you.
(Major bonus points to candidates who have worked on campaigns targeting physicians before and have a genuine interest in making the US healthcare system better.)
Your major responsibilities:
Be a key part of driving the marketing automation roadmap
Create and own user acquisition strategy and direction
Build play-books and processes to ensure operational efficiency and redundancy
Partner with Outreach and Account teams to lead the successful on-boarding of new clients
Work closely with Sales teams to assist RFPs and the sales cycle
Drive QA efforts, while acting as the primary point of resolution for critical issues
Executing client campaign calendars on time, accurately and within budget.
Drive conversion rate increases across channels (fax, email, phone, post mail), quarter on quarter
Own and optimize user acquisition campaigns, including tool selection, campaign materials, and vendor partnerships
Lead and manage A/B/N testing efforts on campaigns
Work with Data Scientists to understand and optimize segmentation and user acquisition tactics
What we expect from you
A Bachelor’s degree is required, Master’s degree preferred
1+ years of experience leading and managing projects and resources
5+ years of online product growth, marketing, outreach, or campaign management experience
Extensive experience in marketing automation, CRM, and Marketing Analytics
Experience on at least one large-scale implementation of Data Analytics or Marketing Automation solution
Strong knowledge of analytical methodologies for optimizing and evaluating campaigns
Experience with QA and debugging issues, in short:
strong investigatory nature
Strong experience with and passion for A/B/N testing
A technical background (exposure/ability to handle data sets, SQL, etc.)
Experience collaborating closely with Product and Engineering teams
Managing and contracting with outside vendors (including BPOs)
Prior experience in health tech or communicating with providers is a significant plus
Ready to Evolve?
We want smart, driven individuals to help us create Quest Analytics future. If you invest yourself in your work, live with enthusiasm, and thrive on results, we want to know you.
What's in it for you:
Great benefit package with:
- 100% paid HDHP Health plan, Dental, Vision for Employee tier and cost sharing for all other tiers
- Company matching 401(k)
- Generous PTO and 9 Holidays
- Paid Life, Short and Long Term Disability
- Paid maternity / paternity and much more
- Flexible work arrangements so you can balance work/life
- Competitive salary and success sharing bonus
- The opportunity to get in on ground floor and grow and learn as the company grows
- Work at in a fun, flexible, casual environment
- Ability to telecommute when needed
- Remote work may be available for certain jobs
- Plus, the free gourmet coffee to fuel the brainpower necessary to conquer your goals, and free drinks and snacks.
Visa sponsorship is not available at this time.
Quest Analytics provides equal employment opportunities to all people without regard to race, color, religion, sex, national origin, ancestry, marital status, veteran status, age, disability, sexual orientation or gender identity or expression or any other legally protected category.
Applicants must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.