Director Direct Mail Marketing

AgentHR Group - Arlington, VA

Full-time

Are you seeking the opportunity to create your vision and not merely fill someone else’s shoes? Would working for a FINTECH in “high growth mode” be rewarding? Are you a strong individual contributor who can run and manage process and outside vendors? Are you that unique individual that is both detailed oriented and can see the big picture?

This high-tech Arlington, Virginia firm seeks a strong quantitative direct mail professional to grow the direct mail program. You will be responsible for all areas of direct mail including vendor management, FCRA requirements, segmentation and regression modeling, production and print processes, A/B testing, response measurement, and forecasting. The goal is to grow sales and profits via data driven decision making.

Director Direct Mail Marketing will be responsible to:

  • Organize and coordinate all aspects of direct mail campaigns and programs
  • Manage production, set-up and delivery schedules
  • Test and learn using A/B/n and experimental design methodology
  • Collect and analyze data: response rate, acquisition cost and MROI (predict volume and profitability) for all campaigns
  • Oversee and execute the creation of campaign mail plans for both acquisition and customer-focused backend campaigns.
  • Develop marketing reports relating to the success of marketing campaigns
  • Implement marketing activities and programs through close coordination with internal team and third-party vendors
  • Review invoices and ensure all costs are accounted for & assigned to appropriate campaigns.
  • Aide with year-to-year forecasting and budget creation.

Ideal Director Direct Mail Marketing:

  • Bachelor’s degree
  • 5+ years direct response and direct mail experience
  • Previous agency management experience highly desired
  • Detail oriented and big picture person
  • Excellent communication skills – well experienced with reporting
  • Vendor Management experience
  • Ability to collect, compile, and analyze complex data to develop and communicate recommendations
  • Comfortable with high-level of A/B and champion/challenger testing plan

Mark Abrams

ARG Managing Director Community Banking and Credit Unions

Washington DC | National Banking Recruiting

Direct Hire, Contingency Staffing, and Long-Term Contractors

Award Winning ARG Recruiter and National Senior Trainer of Recruiters

AGENTHR | Recruiter

Banking Risk, Compliance Commercial, Mortgage, Retail “C” level to Staff Search

Office: 202-567-6046

Job Type: Full-time

Salary: $80,000.00 to $120,000.00 /year

Experience:

  • Direct Mail Marketing: 5 years (Preferred)